Plaine Products

Plaine Products, founded in 2016 by sisters Lindsey McCoy and Alison Delaplaine, is a Cincinnati, Ohio-based personal-care brand built to cut single-use plastic through a closed-loop refill-and-return system. It offers vegan, cruelty-free shampoos, conditioners, and body washes packaged in reusable aluminum bottles that customers return to be cleaned and refilled, creating a circular system. Formulated with biodegradable ingredients such as aloe vera, rosemary, and citrus oils, each product is designed around both environmental responsibility and performance. Plaine Products' refill model is its defining feature, pairing reusable packaging with everyday usability. By combining a returnable-bottle system with plant-based formulas, the brand offers an alternative to disposable plastic haircare bottles while keeping its formulations simple and naturally derived.