Yarok Hair
Founded in 2015 by Mordechai Alvow, Yarok Hair is a New York-based clean haircare brand focused on performance and sustainability. Its vegan, organic formulas use cold-pressed botanicals like jojoba, avocado, and aloe vera to nourish hair and scalp. All products are free from alcohol, parabens, and synthetic fragrances, crafted for both professional salons and home use. Yarok, meaning green” in Hebrew, donates a portion of profits to environmental causes through The Pachamama Alliance. What makes Yarok distinctive is its fusion of clean luxury and environmental activism, combining ethical ingredients with editorial-level performance.
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