Uprth Naturals

Pink Root Products was founded in 2015 by Mariel Mejia in New York City. The brand was created to meet the needs of curly and textured hair through clean, effective formulations. Each product blends natural oils like coconut, aloe, and shea butter to promote hydration and curl definition. All Pink Root products are vegan, cruelty-free, and free from silicones and sulfates. The company’s mission centers on empowering women to embrace their natural texture confidently. What makes Pink Root Products unique is its balance of simplicity and performance, offering affordable, clean haircare that supports healthy curls and community representation.

In Common Beauty, founded in 2013 by celebrity hairstylists Nikki Lee and Riawna Capri, is a Los Angeles-based brand focused on healthy, inclusive haircare. Its lightweight, vitamin-rich formulas—such as the Magic Myst Universal Elixir—repair and hydrate all hair types without heaviness. Each product is color-safe, cruelty-free, and formulated without parabens or sulfates. The brand bridges salon performance with simplicity, creating products that deliver visible strength and shine. What makes In Common Beauty unique is its one line for all hair” philosophy, offering universal, stylist-approved care that simplifies modern routines without sacrificing results.

Sunday II Sunday is an active lifestyle haircare brand developed by Keenan Beasley to support people with textured hair who work out regularly. The products are formulated to remove sweat buildup, refresh the scalp, and extend wash days without stripping natural oils. Key ingredients include apple cider vinegar, green tea, and ginger extract. The line is vegan, cruelty-free, and designed for all curl patterns. What makes Sunday II Sunday distinctive is its focus on active hair wellness, encouraging fitness without compromising hair health. It fills a major gap in textured-hair care by merging performance, freshness, and protection for daily movement.