Ouidad
Founded in 1984 by hairstylist Ouidad, the U.S. brand was one of the first to specialize exclusively in curly hair. Known as the Queen of Curl,” Ouidad developed a salon methodology and product line tailored to different curl types. Its formulas include protein complexes, botanical extracts, and moisturizing oils that enhance elasticity and definition. The brand also operates professional curl salons across major U.S. cities. What makes Ouidad unique is its pioneering focus on curl science, establishing techniques and products that shaped the modern curl-care industry.
Brand Details
Hair Care Brands
Mid Range
New York, New York, United States
Worldwide
Frequently asked questions
Who founded Ouidad?
Ouidad was founded by hairstylist Ouidad, who became known as the 'Queen of Curl.' She developed a salon methodology and product line specifically tailored to different curl types.
Where is Ouidad based?
Ouidad is based in New York, New York, United States, and operates professional curl salons across major U.S. cities.
What is Ouidad known for?
Ouidad is known as one of the first brands to specialize exclusively in curly hair care. The brand pioneered curl science and developed techniques and products that shaped the modern curl-care industry.
What is the price range of Ouidad?
Ouidad is a mid-range hair care brand, offering products at accessible price points for customers seeking quality curl-care solutions.
What products does Ouidad offer?
Ouidad offers a product line with formulas that include protein complexes, botanical extracts, and moisturizing oils designed to enhance elasticity and definition for curly hair. The brand also provides professional salon services.
What makes Ouidad unique?
Ouidad's uniqueness lies in its pioneering focus on curl science and its exclusive specialization in curly hair since 1984. The brand established techniques and products tailored to different curl types that fundamentally shaped the modern curl-care industry.
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