
WoolOvers is a British knitwear and lifestyle brand founded by Zoe Bray in the United Kingdom in 1989, built on a love for natural fibres and timeless design. Known for its high-quality knitwear crafted from wool, cashmere, cotton, and silk blends, the brand creates wardrobe staples designed to be comfortable, durable, and seasonless. WoolOvers focuses on classic silhouettes and refined detailing, offering pieces that feel practical yet polished for everyday wear. With an emphasis on responsible sourcing and long-lasting quality, the brand champions slow fashion principles—encouraging customers to invest in garments that stand the test of time. Over the decades, WoolOvers has grown into a trusted name for natural knitwear, appealing to those who value comfort, craftsmanship, and understated elegance.
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