Aab Collection

Aab Collection is a premium modest fashion brand founded in 2007 by Nazmin Alim in London, United Kingdom. With her co-founder brother Altaf Alim, Nazmin created the brand to fill a gap in the market for contemporary, on-trend clothing with modest silhouettes. Frustrated by the lack of quality modest wear options, Nazmin initially designed custom pieces by sourcing high-quality fabrics and working with tailors. Aab, derived from the Persian word for water, represents the brand's philosophy of natural, flowing designs unrestricted by borders and ethnicities. The brand specializes in elegant everyday and fine-quality pieces including maxi dresses, abayas, longline hoodies, and coordinating tracksuit bottoms, all available in multiple length options. Known for meticulous attention to quality, ethical production, and sustainable practices, Aab offers contemporary modest fashion to diverse customers seeking coverage without compromising style. The brand is recognized globally and stocked at prestigious retailers like John Lewis and Debenhams, establishing itself as the leading premium modest fashion label worldwide.