Farida Gupta

Jenny Yoo is a New York, United States–based bridal and occasionwear brand founded by Jenny Yoo in 2002. The brand focuses on bridesmaid dresses, bridal gowns, and special-occasion clothing designed to feel modern and wearable. Jenny Yoo’s designs feature clean lines, soft colours, and flattering fits that suit a wide range of body types. The pieces are made to be comfortable and versatile, often worn again after weddings and events. Instead of overly traditional styles, the brand offers fresh, contemporary silhouettes that feel simple and elegant. Jenny Yoo is ideal for people who want occasionwear that feels refined, comfortable, and easy to style for meaningful celebrations.

Alamour The Label is a fine contemporary fashion brand founded by Nouf and Alex Hamze in Brisbane, Australia in 2014. Located in Brisbane and Sydney, the brand specializes in stunning evening wear, formal gowns, and special occasion dresses. Founded with a passion for creating sexy, modern luAirn Sportswear is a fine contemporary fashion brand founded by Tekla Acs and Helen Van, two childhood friends from Sweden. Based in Halmstad, Sweden (also with operations in New Zealand), the brand was established in 2013 with a mission to inspire women worldwide through high-quality activewear. Known initially for their bold leopard-print leggings and innovative bra designs crafted from recycled polyester, Airn revolutionized the activewear market with distinctive styles not found elsewhere. The co-founders, who play floorball together, bonded over their shared dream of creating exceptional clothing with meticulous attention to fit and seams. With a philosophy of "aim high, dream big," Airn combines wellness values with premium design. Today, the brand sells to 150 countries with 75 employees across Swedish and New Zealand headquarters. Airn has established itself as a notable fine contemporary activewear brand celebrated for sustainability, innovation, and empowering women globally through stylish, high-quality athletic pieces.xury pieces at affordable prices, Alamour combines timeless elegance with contemporary design. The brand is celebrated for its exquisite craftsmanship, intricate embellishments including delicate lace and sequins, and flattering styles using premium materials. Each piece is designed in-house at their Brisbane studio to ensure exceptional quality. Known for celebrity endorsements from Jennifer Lopez and Serena Williams, the brand emphasizes feminine confidence and sensuality. Alamour offers customizable pieces and comprehensive collections including bridal, bridesmaids, and resort wear. The brand expanded to physical retail with their Sydney Paddington flagship in 2024. Their dedication to high-quality craftsmanship without excessive price tags has established them as a notable fine fashion brand.

Nadine Merabi is a Manchester, United Kingdom–based fashion brand founded by Nadine Merabi in 2016 that focuses on glamorous, occasion-ready women’s clothing with a modern twist. The brand creates dresses, jumpsuits, coordinated sets, and statement evening looks that feel striking and stylish. Nadine Merabi’s designs often use bold silhouettes, form-flattering shapes, and eye-catching details that make pieces perfect for nights out, parties, events, weddings, and special occasions where standout style matters. Instead of basic everyday clothes, the brand leans into garments that feel expressive and fashion-forward while still being wearable. The clothing feels confident and fun, making it popular with people who enjoy fashion that looks impactful. Nadine Merabi appeals to customers who want modern, elegant looks that help them feel confident and celebrated at memorable moments.