Frugi

Winter Water Factory is a Brooklyn-based design and clothing brand founded by Stefanie Lynen (with Todd Warnock) in Brooklyn, New York, United States. Known for its bold, playful textile prints and commitment to sustainability, the brand specializes in creating high-quality garments for babies, children, and adults. Every item is crafted from 100% organic cotton, printed with water-based inks and low-impact dyes, and stitched with care in the company’s own Brooklyn facility—making each piece soft, comfortable, and environmentally thoughtful. Winter Water Factory’s designs draw inspiration from whimsical sources, combining vibrant graphics with timeless silhouettes that are both fun and functional. With sustainability at its core, the brand prioritizes ethical manufacturing, reducing environmental impact, and keeping production close to its community, ensuring fair practices and responsible labor. Winter Water Factory continues to celebrate joyful design while offering products that families love to wear again and again.

Kids Worldwide is a France–based children’s fashion brand founded in 2021 that focuses on modern, stylish clothing for kids. The brand creates pieces such as tops, trousers, dresses, and casual essentials designed to be fun, comfortable, and wearable for everyday play and activities. Kids Worldwide’s designs often feature contemporary shapes, soft fabrics, and kid-friendly details that make outfits easy to put together while still feeling expressive. Instead of overly formal or stiff kidswear, the brand leans toward relaxed and approachable pieces that kids can move and play in comfortably. The clothing is suitable for school, weekends, family outings, and relaxed routines where ease and comfort matter most. Kids Worldwide appeals to parents who want modern, practical fashion for their children that still feels stylish and thoughtful. It’s ideal for families looking for everyday kidswear that feels easy, fun, and wearable.

The Simple Folk is a UK-based children’s clothing brand founded by Abigail and Jamie Bradshaw in 2019. The brand focuses on simple, comfortable clothing for babies and children. The Simple Folk creates everyday essentials such as rompers, dresses, tops, trousers, and sleepwear using soft, natural fabrics. The designs are calm and minimal, with neutral colours and relaxed fits that allow children to move freely. The clothing is made to feel gentle on the skin and suitable for daily wear. The brand avoids loud prints and fast trends, focusing instead on timeless styles that can be worn again and passed on. The Simple Folk appeals to parents who prefer understated kidswear that feels thoughtful, comfortable, and easy to use.