The Simple Folk

Mightly is a contemporary lifestyle brand founded in the United States in 2018, created for individuals who value expressive, design-led clothing and accessories that feel bold and modern. The brand blends artistic graphics, vibrant colors, and standout details across its collections to craft pieces that feel playful, confident, and distinct. Each garment reflects a spirit of creativity and self-expression—designed to feel comfortable yet visually engaging. With a focus on unique style and contemporary aesthetics, Mightly resonates with those who want wardrobe pieces that make a statement and elevate everyday looks. The brand continues to expand its community of fans who seek fashion that feels fresh, expressive, and full of personality.

Never Fully Dressed is a United Kingdom–based fashion brand founded by Lucy Aylen in 2009 in Essex that focuses on contemporary, feminine women’s clothing designed for both everyday wear and special occasions. The brand creates dresses, tops, skirts, separates, and coordinated sets that feel expressive and easy to wear. Never Fully Dressed’s designs often use playful prints, soft silhouettes, and thoughtful details that make outfits feel stylish yet wearable. Instead of plain basics, the brand leans toward pieces that feel a little romantic and modern, perfect for brunches, parties, dates, and social plans. The clothing feels relaxed yet eye-catching, making it ideal for people who want pieces that feel confident without feeling fussy. Never Fully Dressed appeals to customers who enjoy fashion with personality and wearable details.

Vild House of Little is a London-based children’s clothing brand founded by Didem Turgay in 2017. The brand focuses on timeless, well-made clothing for babies and young children. Vild House of Little creates dresses, rompers, tops, and everyday kidswear using soft fabrics and gentle colours. The designs are simple and classic, avoiding loud prints and fast trends. The brand puts strong importance on quality and comfort, making clothes that children can move in and parents can keep for longer. It appeals to families who like minimal, calm styles for kids.