Location

Amsterdam, North Holland, Netherlands

Founded

2011

Price range

€3 – €160

Shipping

Worldwide

Catalogue

387 products

Size range

XS–XL

New arrivals

2 this month

Gray Label

About

Gray Label is a fashion brand founded by Emily Gray in 2011, focused on minimalist clothing for children. The brand creates soft, comfortable essentials such as tops, trousers, dresses, and loungewear designed for everyday play and rest. Gray Label’s designs use neutral colours, gentle fabrics, and simple silhouettes that allow children to move freely. Instead of loud prints or fast trends, the brand prioritises comfort, durability, and timeless style. The clothing feels calm and practical, making it suitable for daily wear at home, school, and outings. Gray Label appeals to parents who value simplicity and quality in kidswear. It’s ideal for families looking for comfortable, minimal clothing designed with children’s needs in mind.

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Picked by the brand. Checkout happens on Gray Label’s own site.

Birthday Sweater | Gray Melange - Melon
In stock
Crocs Toddler | Classic Clog Toddler | Electric Sunstone
In stock
Gray Label Lunchbox | Color Not Applicable
In stock

Brand Details

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Frequently asked questions

Who founded Gray Label?

Gray Label was founded by Emily Gray in 2011. The brand was created with a focus on minimalist clothing for children.

When was Gray Label founded?

Gray Label was founded in 2011.

Where is Gray Label based?

Gray Label is based in Amsterdam, North Holland, Netherlands.

What is Gray Label known for?

Gray Label is known for creating minimalist, comfortable essentials for children that prioritise simplicity and quality. The brand focuses on soft, durable clothing with neutral colours and simple silhouettes designed for everyday wear.

What is the price range of Gray Label?

Gray Label is in the mid range price category, offering quality children's clothing at accessible price points.

What products does Gray Label offer?

Gray Label offers soft, comfortable essentials including tops, trousers, dresses, and loungewear designed for children's everyday play and rest. All pieces feature gentle fabrics and simple silhouettes.

What makes Gray Label unique?

Gray Label stands out by rejecting loud prints and fast trends in favour of timeless, minimalist design that prioritises comfort and durability. The brand's neutral colours and calm, practical aesthetic appeal to parents seeking simple, quality clothing designed specifically for children's needs.

Ready to shop?

Visit Gray Label

Nights is a dreamy and joyfully colorful Australian kids clothing brand founded in 2015 in Melbourne by Kym, inspired by hours spent at the kitchen table drawing funny, fantastical designs with her two young daughters. Based in Northcote, Victoria, the brand produces vibrant clothing, baby wraps, swaddles, quilts, and bedding for babies and children, working with a diverse community of Australian and global artists chosen for their unique ability to ignite children's imaginations. Every Halcyon Nights collection reflects a deep love of storytelling through illustration, resulting in garments and nursery pieces that feel genuinely magical and alive with creative energy. With its Melbourne roots, artist-collaboration model, and commitment to joyful, imagination-first design, the brand has become a beloved fixture in Australian children's fashion and gifting.

#everyday #mid-range

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Sproet & Sprout

Netherlands · Mid-range

Sprout is a joyful and whimsical Dutch kids clothing brand founded in 2015 in the Netherlands by husband-and-wife duo Jasper de Boer and Coby van den Bosch, with every print and pattern drawn entirely by hand by Coby herself. This commitment to hand-drawn design gives each Sproet & Sprout collection a uniquely personal quality — quirky, playful, and full of the kind of detail that children notice and love. All garments are crafted from the softest certified organic cotton with a strong emphasis on sustainability and durability, designed to be passed from child to child and worn beautifully across years of use. With its distinctive illustrative identity and ethical production values, Sproet & Sprout has earned a devoted following among design-conscious European families who want children's clothing that carries genuine creative love in every stitch.

#organic #sustainable

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Walkiddy

Germany · Mid-range

is a warmhearted German kids clothing brand based in Henstedt-Ulzburg, founded by a brother and sister duo whose seamstress mother instilled in them a deep love and respect for the craft of clothing-making. Drawing on that family inheritance, the brand produces GOTS-certified organic children's clothing with a playful spirit and a genuine commitment to environmental responsibility, crafting garments that are colorful, comfortable, and free from harmful substances. Every Walkiddy design reflects the founders' belief that beautiful children's clothing and ethical production are not competing values but natural partners. The brand has built a devoted following among eco-conscious European families who appreciate the combination of joyful Scandinavian-influenced design, organic certification, and the kind of personal, family-rooted passion for quality that gives Walkiddy its distinctive warmth and character.

#organic #everyday

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Gray Label

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