Location

Canada

Founded

2017

Price

Mid-range

Shipping

Worldwide

Hernest Project logo

Hernest Project

About

Hernest Project is a Canada-based fashion brand founded by Mazie Turner that focuses on thoughtful, everyday women’s clothing designed with a modern, minimal edge. The brand creates dresses, tops, pants, knitwear, and wardrobe staples that feel comfortable and easy to wear. Hernest Project’s designs often use soft fabrics, clean silhouettes, and practical details that make pieces suitable for daily routines, workdays, and casual outings. Instead of trend-heavy fashion, the brand leans toward timeless, minimalist pieces that can be worn across seasons. The clothing feels understated yet refined, helping customers build a foundational wardrobe that works in many settings. Hernest Project appeals to people who value simple, calm fashion that feels intentional and wearable. It’s ideal for customers seeking everyday wardrobe staples that feel natural, comfortable, and thoughtfully designed.

Brand Details
C
Cassandra (Cass) Osborn

Frequently asked questions

Where is Hernest Project based?
Hernest Project is based in Canada and ships worldwide to customers seeking intentional, wearable fashion.
Who founded Hernest Project?
Hernest Project was founded by Mazie Turner, who created the brand to focus on thoughtful, everyday women's clothing with a modern, minimal edge.
What makes Hernest Project unique?
Hernest Project stands out by prioritizing timeless, minimalist pieces over trend-heavy fashion, creating intentional wardrobe foundations with understated refinement. The brand's focus on soft fabrics, practical details, and calm design helps customers build versatile wardrobes that work across seasons and settings.
What products does Hernest Project offer?
Hernest Project offers dresses, tops, pants, knitwear, and wardrobe staples designed with soft fabrics and clean silhouettes for comfortable, everyday wear.
What is the price range of Hernest Project?
Hernest Project offers mid-range pricing, making thoughtfully designed, everyday wardrobe staples accessible to customers seeking quality minimalist fashion.
What is Hernest Project known for?
Hernest Project is known for creating timeless, minimalist everyday women's clothing designed with clean silhouettes, soft fabrics, and practical details. The brand focuses on wardrobe staples that feel understated yet refined and suitable for daily routines, workdays, and casual outings.

You May Also Like

Discover more brands you might be interested in

Whimsy + Row featured image

Whimsy + Row

United States · Est. 2014 · Mid-range

Whimsy + Row is an eco-conscious lifestyle and fashion brand founded by Rachel Temko in Los Angeles, California, United States, in 2014. Born from a passion for sustainable design and thoughtful production, Whimsy + Row creates stylish women’s clothing, accessories, and home goods with a strong commitment to ethical and environmentally friendly practices. Designed and produced in small batches close to its LA headquarters, the brand uses locally sourced eco-friendly materials—such as upcycled deadstock fabrics, recycled water, and low-impact dyes—to craft pieces that are timeless, comfortable, and made to last. Whimsy + Row also embraces practices like carbon neutrality, mindful packaging, and circular fashion through pre-loved offerings, reflecting its mission to reduce waste and support a more responsible fashion industry. With a focus on quality and mindful living, the brand speaks to modern women who value both style and sustainability in every piece they wear.

Turtledove London featured image

Turtledove London

United Kingdom · Est. 2016 · Mid-range

Turtledove London is a British fashion label rooted in a deep commitment to sustainability and gentle fabrics, creating thoughtfully designed clothing for women and children. Based in London, United Kingdom, and established in 2016, the brand blends comfort, style, and environmental responsibility through its use of natural and organic materials like GOTS-certified cotton and plant-based textiles. Turtledove London’s collections feature relaxed silhouettes, soft textures, and timeless patterns that are ideal for everyday wear, reflecting a philosophy of simplicity and longevity. The brand strives to produce garments that not only feel beautiful on the body but also reduce harm to the planet, embracing slow fashion principles that prioritize mindful sourcing and enduring design. With its focus on quality, conscious production, and wearable style, Turtledove London has become a destination for those looking for clothes that align with both ethical values and refined sensibilities.

Triarchy featured image

Triarchy

United States · Est. 2011 · Mid-range

Triarchy is a Los Angeles–based denim and apparel brand founded by siblings Mark, Adam, and Ania Taubenfligel in 2011. What began as a passion for quality denim quickly evolved into a mission-driven brand committed to responsible fashion. Early on, the team realized the environmental toll of traditional denim production and chose to pause operations to rethink how jeans and wardrobe staples could be made more sustainably. After extensive research and development, Triarchy relaunched with a focus on ethically produced garments, incorporating eco-friendly materials like TENCEL™, Better Cotton, and recycled metals while reducing chemical and water waste. The brand’s philosophy—less is more—encourages mindful consumption without sacrificing design or fit, marrying timeless silhouettes with modern sustainability principles. Triarchy continues to push boundaries in responsible denim, offering elevated pieces that reflect a deep commitment to craftsmanship and planetary wellbeing.

From The Labels is not officially associated with the brands, designers, or individuals mentioned on this page. Information is curated from public sources, and brand owners can update or verify their listings by contacting support@fromthelabels.com.

Hernest Project

Visit