Keravada

Nature’s Gentle Touch, founded in Nigeria, is a leading African haircare brand formulated for natural, relaxed, and protective-style hair. Its range includes relaxers, oils, and conditioners enriched with shea butter, olive oil, and herbal extracts that address scalp sensitivity and breakage. The brand also runs a professional Hair Institute in Lagos to train stylists across Africa. All products are dermatologically tested and tailored to humid climates. What makes Nature’s Gentle Touch distinctive is its scientifically developed, Africa-specific solutions, empowering consumers to care for textured hair with safe, salon-quality results.

Founded in 2016 by Winona Tan Zorn in Singapore, W.ANT Skincare is an eco-luxury brand that blends minimalism, sustainability, and social responsibility. Each product is made with raw, unrefined botanical oils sourced directly from women cooperatives across Africa and Asia. The brand’s multipurpose hair and body oils promote nourishment through ethical, small-batch production. W.ANT avoids water in formulations to reduce waste and maintain purity. All packaging is recyclable, and a portion of profits supports fair-trade communities. What makes W.ANT Skincare distinctive is its slow-beauty philosophy, connecting conscious consumers to sustainable, transparent self-care that honors both people and planet.

Founded in 2023 by Melody Yap, Fayre Beauty is a Singapore-based haircare brand designed for humid climates and Asian hair types. Its formulations focus on scalp balance, oil control, and hydration using gentle plant-based actives like argan oil and aloe vera. The brand emphasizes transparency, cruelty-free practices, and sustainability in its packaging. Fayre Beauty aims to make premium, science-backed haircare accessible to all, offering effective solutions for frizz and buildup in tropical environments. What makes Fayre Beauty distinctive is its climate-specific innovation, addressing Southeast Asia’s unique hair needs through clean, data-driven formulations.