Lovjoi
is a German designer clothing brand founded in 2014 by Verena Benz, who had previously run an organic grocery store and grew frustrated that the fashion she loved was incompatible with the values she had built her life around. Applying the same organic and ethical philosophy to clothing, Verena launched LOVJOI with a production workshop in Dürmentingen in southern Germany, where many of the brand's essentials are still handcrafted today. A portion of her team includes Syrian refugees, former skilled sewists from Aleppo and Damascus, to whom the brand also provides housing and bureaucratic support. LOVJOI is GOTS certified, PETA-approved vegan, 100 percent plastic-free, and was named Glamour's number one sustainable fashion brand in 2025.
Brand Details
Dürmentingen, Baden-Württemberg, Germany
2014
Europe
Frequently asked questions
Where is Lovjoi based?
Applying the same organic and ethical philosophy to clothing, Verena launched LOVJOI with a production workshop in Dürmentingen in southern Germany, where many of the brand's essentials are still handcrafted today.
When was Lovjoi founded?
Lovjoi is a German designer clothing brand founded in 2014 by Verena Benz, who had previously run an organic grocery store and grew frustrated that the fashion she loved was incompatible with the values she had built her life around.
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