Location

Atlanta, Georgia, United States

Founded

2017

Price range

$15 – $35

Shipping

Worldwide

Catalogue

14 products

Moisture Love Hair Care Brand Logo

Moisture Love

Independent brand — verified
About

Moisture Love is an Atlanta-based textured-haircare brand founded in 2017 by Jeannell Darden, an engineer turned beauty entrepreneur. The brand focuses on creating deeply hydrating products for curly, coily, and wavy hair using plant-based science grounded in rigorous formulation. Its product range includes cleansers, conditioners, and styling creams formulated with key ingredients like baobab oil, aloe vera, and honey to address dryness—the primary challenge for textured hair. All products are vegan, cruelty-free, and free of silicones, sulfates, and parabens, reflecting a commitment to clean beauty. What makes Moisture Love distinctive is its scientific approach to moisture retention combined with an affirming, community-driven brand message. Through education and empowerment, Moisture Love encourages women to love and confidently care for their natural hair, establishing itself as a trusted resource in the textured-hair community.

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Brand Details

USA
Wavy
Curly
Coily
Last reviewed
Sep 2026
Independent brand
Verified
J
Jeannell Darden

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Frequently asked questions

Who founded Moisture Love?
Jeannell Darden, an engineer turned beauty entrepreneur, founded Moisture Love in 2017 in Atlanta, Georgia.
What hair concern does Moisture Love focus on?
It targets dryness in curly, coily, and wavy hair, designed to infuse moisture at every stage of the routine.
Which ingredients are central to Moisture Love products?
Baobab oil, aloe vera, and honey are key ingredients across its cleansers, conditioners, and styling creams.
Are Moisture Love products free of silicones and sulfates?
Yes. All products are vegan, cruelty-free, and free of silicones, sulfates, and parabens.
What's distinctive about Moisture Love's approach?
It applies a plant-based, scientific approach to moisture retention paired with education and an affirming brand message for natural hair.
Is Moisture Love affordable and does it ship worldwide?
Yes, it's in the affordable range and ships worldwide from Atlanta.

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