Oobi
Oobi is a children’s fashion and lifestyle brand founded by Alexandra Riggs in Sydney, Australia in 2002, known for its playful, expressive clothing that celebrates the joy and imagination of childhood. With a focus on vibrant prints, bold colors, and whimsical designs, Oobi creates pieces that feel fun, comfortable, and made to be lived in. Each collection is thoughtfully crafted with soft, high-quality fabrics that are gentle on young skin and durable enough for everyday adventures. Inspired by creativity and a child-centered approach to design, the brand blends contemporary style with a sense of playful personality, appealing to both kids and parents alike. Over two decades, Oobi has become a beloved name in children’s wear—offering clothing that sparks joy, encourages self-expression, and reflects the carefree spirit of childhood.
Brand Details
Clothing Brands
Mid Range
Sydney, Australia
2002
Worldwide
Frequently asked questions
Who founded Oobi?
Oobi was founded by Alexandra Riggs in Sydney, Australia. She established the brand to create playful, expressive children's fashion that celebrates childhood imagination and joy.
When was Oobi founded?
Oobi was founded in 2002. Over two decades, it has grown to become a beloved name in children's wear.
Where is Oobi based?
Oobi is based in Sydney, Australia, where it was founded and continues to design its collections.
What is Oobi known for?
Oobi is known for its playful, expressive clothing featuring vibrant prints, bold colors, and whimsical designs that celebrate childhood joy and imagination. The brand creates pieces using soft, high-quality fabrics that are gentle on young skin and durable for everyday wear.
What is the price range of Oobi?
Oobi is positioned in the mid range price segment, offering quality children's clothing at accessible prices for families.
What products does Oobi offer?
Oobi offers children's fashion and lifestyle products, including clothing pieces designed with soft, high-quality fabrics. Each collection features thoughtfully crafted items that combine contemporary style with playful personality.
What makes Oobi unique?
Oobi stands out through its child-centered approach to design that blends contemporary style with whimsical, expressive creativity. The brand is distinguished by vibrant prints, bold colors, and a focus on pieces that spark joy and encourage self-expression while reflecting the carefree spirit of childhood.
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