Original & Mineral
Original & Mineral (O&M) is an Australian professional haircare brand founded in 2007 by Jose Bryce Smith and Alan Buki. The brand was born from a mission to remove harsh chemicals from salon products without compromising results. O&M offers a complete line of shampoos, conditioners, color systems, and styling products free from ammonia, parabens, and sulfates. Each formula combines clean chemistry with natural Australian ingredients like native banksia, macadamia oil, and quandong. The brand’s CØR.color” range is recognized globally for its low-tox, salon-quality hair color technology. What makes O&M distinctive is its leadership in professional clean haircare — merging high performance with wellness-driven innovation. With its minimalist aesthetic and toxin-free ethos, O&M has become a pioneer in the global clean salon movement.
Brand Details
Darlinghurst, New South Wales, Australia
2007
J
Jose Bryce SmithA
Alan BukiWorldwide
Frequently asked questions
Who founded Original & Mineral?
Original & Mineral was founded by Jose Bryce Smith and Alan Buki in 2007. The founders created the brand with a mission to remove harsh chemicals from salon products without compromising results.
What makes Original & Mineral unique?
O&M is distinctive for its leadership in professional clean haircare, merging high performance with wellness-driven innovation and a minimalist aesthetic. The brand pioneered removing harsh chemicals from salon products while incorporating natural Australian ingredients and maintaining toxin-free formulations.
What products does Original & Mineral offer?
O&M offers a complete line of shampoos, conditioners, color systems, and styling products, all formulated without ammonia, parabens, and sulfates. The brand's signature CØR.color range provides low-tox hair color technology for professional salon use.
Is Original & Mineral sustainable or ethical?
Original & Mineral is committed to clean chemistry and removes harsh chemicals from its formulas, offering products free from ammonia, parabens, and sulfates. Each formula combines clean chemistry with natural Australian ingredients like native banksia, macadamia oil, and quandong.
When was Original & Mineral founded?
Original & Mineral was founded in 2007.
Where is Original & Mineral based?
Original & Mineral is based in Darlinghurst, New South Wales, Australia.
What is Original & Mineral known for?
O&M is recognized globally for its CØR.color range, which features low-tox, salon-quality hair color technology. The brand has become a pioneer in the global clean salon movement, merging high performance with wellness-driven innovation.
What is the price range of Original & Mineral?
Original & Mineral is a mid range hair care brand.
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