Location
Sydney, Australia
Founded
2007
Price
Mid-range
Shipping
Worldwide
Original & Mineral
About
Original & Mineral (O&M), founded in 2007 by Jose Bryce Smith and Alan Buki in Sydney, Australia, pioneered the professional clean haircare movement by removing harsh chemicals from salon products without compromising performance. The brand offers shampoos, conditioners, color systems, and styling products free from ammonia, parabens, and sulfates, each formula combining clean chemistry with natural Australian ingredients like native banksia, macadamia oil, and quandong. The globally recognized CØR.color range exemplifies O&M's low-tox, salon-quality hair color technology. With a minimalist aesthetic and toxin-free ethos, O&M has become a leader in the professional clean salon movement, delivering high-performance results grounded in wellness-driven innovation.
Brand Details
Frequently asked questions
What chemicals does O&M leave out of its products?
The range is free from ammonia, parabens, and sulfates, reflecting the founders' goal of removing harsh chemicals from salon products without losing results.
Who founded Original & Mineral?
O&M was founded in 2007 by Jose Bryce Smith and Alan Buki, and is based in Sydney, Australia.
Which Australian ingredients does Original & Mineral use?
Its formulas draw on native Australian ingredients including banksia, macadamia oil, and quandong.
What is O&M's CØR.color range known for?
It is the brand's low-tox salon hair color system, recognized globally and formulated without ammonia, parabens, or sulfates.
Can I buy Original & Mineral internationally?
Yes. The Sydney-based brand ships worldwide and falls in the mid-range price range.
Does O&M offer a full salon system or just shampoo?
It carries a complete professional line spanning shampoos, conditioners, color systems, and styling products.
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Original & Mineral