Paper London

"Paper London is a London based fashion brand, founded in 2011 by Kelly Townsend and Phillipa Thackeray, offering ready-to-wear, resortwear, and swimwear. The label is recognized for its bold use of color, graphic lines, and distinctive silhouettes that bridge contemporary fashion with playful design. Its swimwear collections often feature geometric patterns, striking cut-outs, and vibrant palettes that stand out while maintaining functionality. Paper London has gained international recognition for its strong, confident design identity and has been worn by celebrities and featured in major fashion publications. What makes Paper London unique is its fearless use of structure and bold design choices, giving its collections a sense of individuality and artistry. With a focus on premium materials and modern tailoring, the brand appeals to fashion-conscious women who want swimwear and apparel that feels expressive and unique, positioning itself as a distinctive voice in contemporary British fashion."