Paper London
"Paper London is a London based fashion brand, founded in 2011 by Kelly Townsend and Phillipa Thackeray, offering ready-to-wear, resortwear, and swimwear. The label is recognized for its bold use of color, graphic lines, and distinctive silhouettes that bridge contemporary fashion with playful design. Its swimwear collections often feature geometric patterns, striking cut-outs, and vibrant palettes that stand out while maintaining functionality. Paper London has gained international recognition for its strong, confident design identity and has been worn by celebrities and featured in major fashion publications. What makes Paper London unique is its fearless use of structure and bold design choices, giving its collections a sense of individuality and artistry. With a focus on premium materials and modern tailoring, the brand appeals to fashion-conscious women who want swimwear and apparel that feels expressive and unique, positioning itself as a distinctive voice in contemporary British fashion."
Loading comments...
You May Also Like
Discover more brands you might be interested in
Tona The Label is a contemporary swimwear brand, founded in 2023 by designer Tona Stell. Based on a philosophy of modern simplicity, the brand produces bikinis and one-pieces that emphasize clean lines, flattering cuts, and versatile styling. Its collections highlight minimal palettes and sustainable production practices, appealing to women who want timeless yet fashion-forward designs. Tona The Label operates as a boutique brand, producing in small runs to prioritize exclusivity and craftsmanship. By focusing on slow fashion, the brand ensures quality and responsible consumption, steering away from trend-driven overproduction. What makes Tona The Label unique is its fresh, emerging voice—offering pieces that balance modernity with elegance.
View Brand
Hunza G is a London-based swimwear and resort label, relaunched in 2015 by Georgiana Huddart from the original Hunza founded in 1984. The brand is best known for its signature crinkle-stretch fabric, which allows its pieces to flex and mould to many body shapes while maintaining shape and support. Hunza G often operates on a “one-size” philosophy — its swimsuits and bikinis adapt to different figures through fabric technology rather than size ranges. What makes Hunza G stand out is its blend of retro heritage and modern reinvention: it revives 80s silhouettes in fresh colors while retaining its core identity. With minimalist design, distinct material character, and a focus on inclusive fit, Hunza G appeals to those who value timeless yet innovative swimwear grounded in fabric performance and brand legacy.
View Brand
"JUNK LDN is a London based swimwear and fashion brand that celebrates individuality, self-expression, and youth culture through bold, statement-driven designs. The label produces bikinis, one-pieces, and streetwear-inspired collections that combine daring cuts with playful prints and vibrant colors. Its identity reflects London’s eclectic style, drawing inspiration from music, nightlife, and underground culture. JUNK LDN is recognized for its emphasis on body positivity, offering inclusive styles that empower women to embrace confidence and uniqueness. What sets the brand apart is its fearless approach to design — each collection challenges traditional swimwear norms by pushing boundaries of style, fit, and creativity. With its roots in street fashion, JUNK LDN appeals to customers who want swimwear that feels youthful, daring, and unconventional. The brand continues to grow its online presence, building a community of women who celebrate individuality and unapologetic fashion."
View Brand