Vedix

Founded in 2020, TRUHAIR is a U.S. brand offering salon-quality color and care solutions designed for at-home convenience. The brand’s hero product, Color & Lift Root Powder, provides instant gray coverage and volume without damage. TRUHAIR’s range includes shampoos, conditioners, and styling tools enriched with keratin and nourishing extracts. All formulas are sulfate-free, cruelty-free, and made to simplify hair maintenance between salon visits. What makes TRUHAIR distinctive is its focus on professional performance made effortless, giving users salon-worthy results through easy-to-use, time-saving innovations.

mCaffeine is an Indian personal-care brand founded in 2016 by Tarun Sharma and Vikas Lachhwani. It’s the first Indian brand to build an entire product range around caffeine as the key active ingredient. Headquartered in Mumbai, mCaffeine creates hair, skin, and body products that energize and rejuvenate while being 100% vegan and cruelty-free. Its haircare line features shampoos, conditioners, and scalp treatments infused with coffee extracts and natural oils to promote healthy, nourished hair. The brand champions clean beauty — all products are free from SLS, parabens, and mineral oil. What makes mCaffeine unique is its youthful, science-driven positioning that merges self-care with sustainability. By combining Indian innovation with global beauty standards, mCaffeine has become one of India’s most recognized D2C personal-care brands, appealing to conscious consumers who want performance and fun in equal measure.

Manetain is an Indian haircare and accessories brand dedicated to curly, wavy, and textured hair. Founded by curl enthusiasts, it offers a complete range of curl-safe products including shampoos, conditioners, styling creams, and satin accessories. Its formulas are free from sulfates, silicones, parabens, and drying alcohols, ensuring moisture retention and definition for curls. Manetain also sells satin pillowcases, bonnets, and diffusers to complement a healthy hair routine. The brand’s mission is to make managing natural curls easier and more accessible to Indian consumers. What sets Manetain apart is its community-first approach — built by curlies, for curlies — offering education, product guidance, and support. With India’s humid climate in mind, Manetain designs solutions that enhance curl patterns and reduce frizz, making it a trusted choice in the Indian curly hair market.