TruHair

The Curl Co is an Indian haircare brand founded in 2023 by Isha Mahabal and Rutvika Bhide, designed to meet the growing needs of India’s curly and wavy hair community. Based on science-backed formulations, The Curl Co offers shampoos, conditioners, and leave-in products that focus on hydration, curl definition, and frizz control in humid climates. All products are sulfate-free, paraben-free, and cruelty-free, ensuring gentle yet effective care. The brand also promotes curl education, teaching users how to build routines tailored to their texture. What makes The Curl Co distinctive is its India-specific approach — formulating products for local weather, hard water, and textured hair patterns often overlooked by global brands. It has quickly gained attention for helping users embrace and care for their natural curls confidently.

True Frog is an Indian clean haircare brand offering safe, effective formulations for daily use. Founded with a commitment to transparency, it focuses on performance without harmful chemicals. Its range includes shampoos, conditioners, and curl-care products made with natural ingredients like chia seed extract, beetroot, and tamarind. All products are vegan, cruelty-free, and free from sulfates, parabens, and silicones. True Frog’s mission is to bring honesty and sustainability to personal care by listing every ingredient clearly. What makes True Frog unique is its Indian formulation expertise combined with international clean beauty standards. It’s quickly becoming a go-to brand for eco-conscious consumers seeking effective, toxin-free haircare.

The Indie Earth is an Indian natural beauty brand offering hair, skin, and wellness products made from ethically sourced ingredients. Its haircare range includes shampoos, serums, and oils infused with argan, onion, and bhringraj extracts to reduce hair fall and promote regrowth. The brand focuses on clean formulations free from parabens, sulfates, and silicones. All products are cruelty-free and inspired by traditional Ayurvedic principles. What makes The Indie Earth distinctive is its balance of tradition and innovation, combining ancient remedies with modern formulations. It has built a strong reputation for delivering affordable, effective, and nature-based beauty solutions worldwide.