

Founded in 2020, TRUHAIR is a U.S. brand offering salon-quality color and care solutions designed for at-home convenience. The brand’s hero product, Color & Lift Root Powder, provides instant gray coverage and volume without damage. TRUHAIR’s range includes shampoos, conditioners, and styling tools enriched with keratin and nourishing extracts. All formulas are sulfate-free, cruelty-free, and made to simplify hair maintenance between salon visits. What makes TRUHAIR distinctive is its focus on professional performance made effortless, giving users salon-worthy results through easy-to-use, time-saving innovations.
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