Location
Mumbai, Maharashtra, India
Founded
2022
Price
Mid-range
Shipping
Worldwide
The Curl Co
About
The Curl Co is an Indian haircare brand founded in 2022 by Isha Mahabal and Rutvika Bhide, based in Mumbai, Maharashtra. The brand was created specifically to address the needs of India's curly and wavy hair community with science-backed formulations designed for local climate conditions and hard water. Products include sulfate-free, paraben-free, and cruelty-free shampoos, conditioners, and leave-in treatments focused on hydration, curl definition, and frizz control. Beyond products, The Curl Co emphasizes curl education, teaching users how to build personalized routines tailored to their texture. What makes the brand distinctive is its India-specific approach—formulating for local weather and textured hair patterns often overlooked by global brands, helping users embrace and care for their natural curls with confidence.
Brand Details
Frequently asked questions
Where does The Curl Co ship and what does it cost?
The Curl Co ships worldwide and is priced in the mid-range tier.
Are The Curl Co products sulfate-free?
Yes, all products are sulfate-free, paraben-free, and cruelty-free.
Does The Curl Co help with building a curl routine?
Yes, The Curl Co promotes curl education, teaching users how to build routines suited to their specific texture.
What does The Curl Co offer for curly and wavy hair?
The brand makes shampoos, conditioners, and leave-in products focused on hydration, curl definition, and frizz control in humid climates.
Who founded The Curl Co?
The Curl Co was founded by Isha Mahabal and Rutvika Bhide, based in Mumbai, Maharashtra, India.
Why does The Curl Co formulate specifically for India?
The Curl Co tailors its products to India's humid weather, hard water, and textured hair patterns that global brands often overlook.
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The Curl Co