The Curl Co

Fable & Mane is a modern Ayurvedic haircare brand founded by siblings Akash and Nikita Mehta. Inspired by their Indian heritage, the brand combines ancient rituals with contemporary formulations. Its signature product, the HoliRoots Hair Oil, uses ingredients like ashwagandha, dashmool, and turmeric to strengthen roots and promote scalp health. All products are vegan, cruelty-free, and free from sulfates and silicones. Fable & Mane also supports wild tiger conservation through its charity initiative, The Fable Fund. What makes the brand distinctive is its storytelling and cultural authenticity, transforming traditional Indian hair rituals into globally celebrated self-care experiences. With its blend of heritage and science, Fable & Mane has become a leader in Ayurvedic luxury haircare.

Vedix is an Indian personalized hair and wellness brand rooted in Ayurveda. Using detailed online consultations, Vedix creates customized haircare formulations based on users’ doshas (Vata, Pitta, Kapha) and hair concerns. Founded under the parent company IncNut Digital, Vedix combines traditional Ayurvedic herbs — such as bhringraj, amla, and fenugreek — with modern cosmetic science. Its range includes oils, shampoos, and serums that focus on scalp balance, hair fall prevention, and nourishment. Every product is free from parabens, sulfates, and artificial dyes. What makes Vedix unique is its tech-enabled personalization approach — bridging ancient Ayurvedic wisdom with data-driven customization. As one of India’s largest D2C wellness brands, Vedix has brought traditional haircare into the modern digital era.

Manetain is an Indian haircare and accessories brand dedicated to curly, wavy, and textured hair. Founded by curl enthusiasts, it offers a complete range of curl-safe products including shampoos, conditioners, styling creams, and satin accessories. Its formulas are free from sulfates, silicones, parabens, and drying alcohols, ensuring moisture retention and definition for curls. Manetain also sells satin pillowcases, bonnets, and diffusers to complement a healthy hair routine. The brand’s mission is to make managing natural curls easier and more accessible to Indian consumers. What sets Manetain apart is its community-first approach — built by curlies, for curlies — offering education, product guidance, and support. With India’s humid climate in mind, Manetain designs solutions that enhance curl patterns and reduce frizz, making it a trusted choice in the Indian curly hair market.