Fable & Mane
Fable & Mane is a modern Ayurvedic haircare brand founded by siblings Akash and Nikita Mehta. Inspired by their Indian heritage, the brand combines ancient rituals with contemporary formulations. Its signature product, the HoliRoots Hair Oil, uses ingredients like ashwagandha, dashmool, and turmeric to strengthen roots and promote scalp health. All products are vegan, cruelty-free, and free from sulfates and silicones. Fable & Mane also supports wild tiger conservation through its charity initiative, The Fable Fund. What makes the brand distinctive is its storytelling and cultural authenticity, transforming traditional Indian hair rituals into globally celebrated self-care experiences. With its blend of heritage and science, Fable & Mane has become a leader in Ayurvedic luxury haircare.
Brand Details
London, England, United Kingdom
2020
A
Akash MehtaN
Nikita MehtaWorldwide
Frequently asked questions
What is Fable & Mane known for?
Fable & Mane is a modern Ayurvedic haircare brand known for blending ancient rituals with contemporary science. The brand has become a leader in Ayurvedic luxury haircare, transforming traditional Indian hair rituals into globally celebrated self-care experiences.
What is the price range of Fable & Mane?
Fable & Mane offers affordable haircare products.
Is Fable & Mane sustainable or ethical?
Yes, Fable & Mane is committed to ethical practices—all products are vegan, cruelty-free, and free from sulfates and silicones. The brand also supports wild tiger conservation through its charity initiative, The Fable Fund.
What products does Fable & Mane offer?
Fable & Mane's signature product is the HoliRoots Hair Oil, which uses ingredients like ashwagandha, dashmool, and turmeric to strengthen roots and promote scalp health. The brand offers a range of Ayurvedic haircare products.
What makes Fable & Mane unique?
Fable & Mane stands out through its storytelling and cultural authenticity, transforming traditional Indian hair rituals into globally celebrated self-care experiences. The blend of heritage-inspired formulations with scientific innovation, combined with ethical practices and charitable initiatives, sets the brand apart in the luxury Ayurvedic haircare market.
When was Fable & Mane founded?
Fable & Mane was founded in 2020.
Who founded Fable & Mane?
Fable & Mane was founded by siblings Akash and Nikita Mehta. The brand was inspired by their Indian heritage and combines ancient Ayurvedic rituals with contemporary formulations.
Where is Fable & Mane based?
Fable & Mane is based in London, England, United Kingdom.
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