Fable & Mane

Suroskie is an Indian beauty and personal-care brand founded by Sonakshi Sinha. The brand focuses on creating high-quality, clean formulations across skincare, haircare, and wellness. Its haircare line features nourishing oils and serums enriched with natural botanicals to strengthen and protect hair. Suroskie emphasizes transparency, sustainability, and inclusivity, using safe ingredients and cruelty-free testing. The brand’s goal is to make premium self-care products accessible to all while maintaining ethical standards. What makes Suroskie unique is its blend of celebrity-backed credibility and conscious formulation, representing India’s growing shift toward modern, holistic beauty.

Moxie Beauty is an Indian clean haircare brand that creates products tailored for modern Indian hair needs. Its range focuses on nourishment, frizz control, and scalp hydration using naturally derived ingredients like coconut oil, hibiscus, and argan oil. The brand emphasizes safe formulations free from sulfates, silicones, and parabens, ensuring gentle care suitable for humid climates. All products are cruelty-free and vegan. What makes Moxie Beauty distinctive is its focus on simplicity and cultural relevance — offering high-quality, effective solutions designed specifically for Indian textures and weather. With its transparent, ingredient-first approach, Moxie Beauty is emerging as a trusted name in India’s clean haircare market.

Fix My Curls is an Indian curly-hair brand founded in 2019 by Anshita Mehrotra. Based in Gurugram, the company focuses on creating products specifically for curly, wavy, and textured hair — a segment long underserved in the Indian market. Its range includes curl creams, leave-ins, shampoos, and gels made with nourishing ingredients like flaxseed, aloe vera, and shea butter. All products are sulfate-free, silicone-free, and cruelty-free, formulated to hydrate and define natural curls. The brand promotes curl education and self-acceptance, encouraging Indians to embrace their natural texture. What makes Fix My Curls distinctive is its authenticity — it’s built by curlies, for curlies, blending clean formulations with a relatable community message. It has quickly become a trailblazer in India’s emerging textured-hair movement.