Location

Bengaluru, Karnataka, India

Founded

2019

Price range

₹625 – ₹765

Shipping

Worldwide

Catalogue

18 products

True Frog Hair Care Brand Logo

True Frog

Independent brand — verified
About

True Frog is an Indian clean haircare brand founded in 2019, based in Bengaluru, Karnataka. The brand specializes in safe, effective formulations for daily use, featuring shampoos, conditioners, and curl-care products infused with natural ingredients like chia seed extract, beetroot, and tamarind. All True Frog products are vegan, cruelty-free, and free from sulfates, parabens, and silicones. Founded on a commitment to transparency, the brand lists every ingredient clearly and focuses on performance without harmful chemicals. True Frog combines Indian formulation expertise with international clean beauty standards, making it a trusted choice for eco-conscious consumers seeking toxin-free, effective haircare rooted in natural, sustainable practices.

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Brand Details

In-house
India
Wavy
Curly
Coily
Last reviewed
Oct 2026
Independent brand
Verified
M
Mangesh Gawande
S
Sarika Gawande

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Frequently asked questions

When was True Frog founded?
True Frog launched in 2019 from a small home based lab in Bengaluru before scaling to its own certified manufacturing facility.
Who founded True Frog?
True Frog was founded by cosmetologist Sarika Gawande alongside Mangesh Gawande, built around a curly hair care niche largely ignored in India.
Is True Frog good quality?
True Frog is valued for genuinely curly girl method friendly formulas, with customers reporting more moisturized curls and reduced frizz within a week of use.
Is True Frog cruelty free and vegan?
True Frog markets its entire haircare range as vegan, cruelty free, sulfate free, paraben free and silicone free, with full ingredients listed on every label.
Where is True Frog based?
True Frog is based in Bengaluru, India, manufactured at an ISO certified facility that grew from the founders' original home lab.
What is True Frog known for?
True Frog is best known for its curly hair shampoo, styling gel and leave in conditioner, including a dedicated Kids Curl Care line.

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