mCaffeine
mCaffeine is an Indian personal-care brand founded in 2016 by Tarun Sharma and Vikas Lachhwani. It’s the first Indian brand to build an entire product range around caffeine as the key active ingredient. Headquartered in Mumbai, mCaffeine creates hair, skin, and body products that energize and rejuvenate while being 100% vegan and cruelty-free. Its haircare line features shampoos, conditioners, and scalp treatments infused with coffee extracts and natural oils to promote healthy, nourished hair. The brand champions clean beauty — all products are free from SLS, parabens, and mineral oil. What makes mCaffeine unique is its youthful, science-driven positioning that merges self-care with sustainability. By combining Indian innovation with global beauty standards, mCaffeine has become one of India’s most recognized D2C personal-care brands, appealing to conscious consumers who want performance and fun in equal measure.
Brand Details
Mumbai, Maharashtra, India
2016
T
Tarun SharmaV
Vikas LachhwaniWorldwide
Frequently asked questions
Is mCaffeine sustainable or ethical?
Yes, mCaffeine is committed to ethical and sustainable practices—all products are 100% vegan and cruelty-free, reflecting the brand's dedication to clean beauty and conscious consumerism.
What is mCaffeine known for?
mCaffeine is recognized as one of India's most prominent D2C personal-care brands, known for creating hair, skin, and body products infused with caffeine and natural ingredients that energize and rejuvenate. The brand champions clean beauty with all products free from SLS, parabens, and mineral oil.
Where is mCaffeine based?
mCaffeine is headquartered in Mumbai, Maharashtra, India.
When was mCaffeine founded?
mCaffeine was founded in 2016.
Who founded mCaffeine?
mCaffeine was founded by Tarun Sharma and Vikas Lachhwani in 2016. Together, they created the first Indian brand to build an entire product range around caffeine as the key active ingredient.
What products does mCaffeine offer?
mCaffeine offers a range of hair, skin, and body products centered around caffeine as the key active ingredient. Its haircare line specifically features shampoos, conditioners, and scalp treatments infused with coffee extracts and natural oils to promote healthy, nourished hair.
What makes mCaffeine unique?
mCaffeine is uniquely positioned as the first Indian brand to build its entire product range around caffeine, merging science-driven innovation with self-care and sustainability. The brand combines Indian innovation with global beauty standards while maintaining a youthful positioning that appeals to conscious consumers seeking both performance and fun.
What is the price range of mCaffeine?
mCaffeine is a luxury brand offering premium personal-care products.
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