

Vilvah Store is an Indian sustainable beauty brand founded in 2017 by Kruthika Kumaran in Coimbatore, Tamil Nadu. The company focuses on crafting natural, eco-friendly skincare and haircare products made with fresh, farm-sourced ingredients such as goat milk, hibiscus, and aloe vera. Vilvah’s formulations are handmade in small batches, ensuring purity and freshness without synthetic additives or harsh preservatives. Its haircare line includes natural shampoos, conditioners, and oils designed to repair, hydrate, and strengthen hair naturally. The brand is committed to plastic-free packaging and responsible sourcing, making it one of India’s pioneers in sustainable beauty. What makes Vilvah distinctive is its farm-to-bottle” philosophy — combining traditional Indian botanicals with clean formulation science. Vilvah appeals to conscious consumers who want effective, gentle products that are as kind to the planet as they are to their skin and hair.
Loading comments...
Discover more brands you might be interested in


Manetain is an Indian haircare and accessories brand dedicated to curly, wavy, and textured hair. Founded by curl enthusiasts, it offers a complete range of curl-safe products including shampoos, conditioners, styling creams, and satin accessories. Its formulas are free from sulfates, silicones, parabens, and drying alcohols, ensuring moisture retention and definition for curls. Manetain also sells satin pillowcases, bonnets, and diffusers to complement a healthy hair routine. The brand’s mission is to make managing natural curls easier and more accessible to Indian consumers. What sets Manetain apart is its community-first approach — built by curlies, for curlies — offering education, product guidance, and support. With India’s humid climate in mind, Manetain designs solutions that enhance curl patterns and reduce frizz, making it a trusted choice in the Indian curly hair market.
View Brand
Arata is a New Delhi–based personal-care brand founded in 2017 by Dhruv Bhasin and Dhruv Madhok. The company was launched with a mission to redefine grooming through clean, vegan, and gender-neutral products. Its haircare line features botanical-based shampoos, conditioners, and styling products made with ingredients like flaxseed, argan oil, and hibiscus. Arata is India’s first brand certified 100% nature-derived and EWG-verified, ensuring ingredient transparency and safety. The brand champions sustainability, using recyclable packaging and eco-conscious sourcing. Its products are designed to be effective for all hair types, focusing on nourishment, scalp health, and long-term care. What makes Arata unique is its science-backed simplicity — offering performance-driven formulas without artificial fragrances, parabens, or sulfates. By blending clean innovation with everyday practicality, Arata has become one of India’s leading modern personal-care brands.
View Brand

Pilgrim is an Indian beauty and personal-care brand founded in 2019 by Anurag Kedia. Based on a philosophy of beauty secrets from around the world,” the brand creates hair, skin, and body products inspired by global beauty rituals — from Korean formulations to French vineyard extracts. Its haircare line includes shampoos, serums, and oils infused with ingredients like argan oil, red vine, and tea tree for targeted results. Pilgrim is 100% vegan, cruelty-free, and free from sulfates, parabens, and toxins. The brand also focuses on sustainability with eco-friendly packaging and ethical. What makes Pilgrim distinctive is its globally inspired ingredient stories combined with Indian accessibility, allowing consumers to experience international beauty traditions through clean, modern formulations.
View Brand