Shaz & Kiks

Fix My Curls is an Indian curly-hair brand founded in 2019 by Anshita Mehrotra. Based in Gurugram, the company focuses on creating products specifically for curly, wavy, and textured hair — a segment long underserved in the Indian market. Its range includes curl creams, leave-ins, shampoos, and gels made with nourishing ingredients like flaxseed, aloe vera, and shea butter. All products are sulfate-free, silicone-free, and cruelty-free, formulated to hydrate and define natural curls. The brand promotes curl education and self-acceptance, encouraging Indians to embrace their natural texture. What makes Fix My Curls distinctive is its authenticity — it’s built by curlies, for curlies, blending clean formulations with a relatable community message. It has quickly become a trailblazer in India’s emerging textured-hair movement.

Manetain is an Indian haircare and accessories brand dedicated to curly, wavy, and textured hair. Founded by curl enthusiasts, it offers a complete range of curl-safe products including shampoos, conditioners, styling creams, and satin accessories. Its formulas are free from sulfates, silicones, parabens, and drying alcohols, ensuring moisture retention and definition for curls. Manetain also sells satin pillowcases, bonnets, and diffusers to complement a healthy hair routine. The brand’s mission is to make managing natural curls easier and more accessible to Indian consumers. What sets Manetain apart is its community-first approach — built by curlies, for curlies — offering education, product guidance, and support. With India’s humid climate in mind, Manetain designs solutions that enhance curl patterns and reduce frizz, making it a trusted choice in the Indian curly hair market.

Deyga Organics is an Indian skincare and haircare brand founded in 2018 by Arthi Raguram and based in Tamil Nadu. The brand focuses on hand-crafted, natural formulations that are free from synthetic chemicals and preservatives. Deyga’s haircare collection includes herbal oils, shampoos, and conditioners made with ingredients like hibiscus, castor oil, and fenugreek — promoting hair growth and scalp health. Each product is made in small batches to maintain freshness and purity. The brand is committed to sustainability, using eco-friendly packaging and locally sourced raw materials. What makes Deyga distinctive is its strong connection to traditional Indian beauty rituals, blended with a modern approach to clean living. By emphasizing transparency, hand-crafted quality, and ethical production, Deyga has built a loyal following among conscious consumers who value authenticity and nature-based haircare solutions.