Location

Byron Bay, Australia

Founded

2006

Price

Mid-range

Shipping

Worldwide

Afends logo

Afends

About

Afends is a Byron Bay, Australia–based fashion brand founded by Jonathan Salfield and Declan Wise that focuses on casual streetwear and lifestyle clothing with strong surf and counterculture influences. The brand creates pieces such as graphic t-shirts, hoodies, shorts, denim, dresses, and relaxed staples designed for coastal living and everyday wear. Afends is known for its laid-back aesthetic, bold graphics, and commitment to using hemp and organic materials across many collections. The clothing feels comfortable, expressive, and easy to wear, making it suitable for travel, festivals, beach days, and casual routines. Instead of polished fashion, Afends leans into relaxed, rebellious style inspired by surf culture and sustainability values. Afends appeals to people who enjoy casual fashion with attitude and purpose. It’s ideal for customers who want easygoing clothing that reflects freedom, creativity, and coastal lifestyle.

Brand Details
J
Jonathan Salfield
D
Declan Wise

Frequently asked questions

Who founded Afends?
Afends was founded by Jonathan Salfield and Declan Wise. The brand emerged from Byron Bay, Australia, bringing together their vision for casual streetwear with surf and counterculture influences.
What makes Afends unique?
Afends stands out through its combination of bold graphics, hemp and organic materials, and authentic surf and counterculture influences rooted in Byron Bay's creative community. The brand prioritizes relaxed, expressive clothing that reflects freedom and coastal lifestyle values rather than polished fashion trends.
What products does Afends offer?
Afends creates graphic t-shirts, hoodies, shorts, denim, dresses, and relaxed staples designed for coastal living and everyday wear. These pieces are suitable for travel, festivals, beach days, and casual routines.
Is Afends sustainable or ethical?
Yes, Afends demonstrates a strong commitment to sustainability and ethics by focusing on hemp and organic materials across many collections. The brand's values center on sustainability and creative expression, appealing to conscious consumers.
What is the price range of Afends?
Afends offers mid range pricing, making ethically-made casual fashion accessible to customers seeking quality clothing with purpose without premium luxury prices.
What is Afends known for?
Afends is known for its laid-back aesthetic, bold graphics, and strong commitment to using hemp and organic materials across many collections. The brand creates casual streetwear with relaxed, rebellious style inspired by surf culture and sustainability values.
Where is Afends based?
Afends is based in Byron Bay, Australia. The brand's coastal location deeply influences its laid-back aesthetic and lifestyle-focused design philosophy.

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