Location

Byron Bay, New South Wales, Australia

Founded

2006

Price range

A$19.99 – A$399.99

Shipping

Worldwide

Catalogue

500 products

Size range

XXS–XXL

New arrivals

195 this month

Afends Clothing Brand Logo

Afends

Independent brand — verified
About

Afends is a Byron Bay, Australia–based fashion brand founded by Jonathan Salfield and Declan Wise that focuses on casual streetwear and lifestyle clothing with strong surf and counterculture influences. The brand creates pieces such as graphic t-shirts, hoodies, shorts, denim, dresses, and relaxed staples designed for coastal living and everyday wear. Afends is known for its laid-back aesthetic, bold graphics, and commitment to using hemp and organic materials across many collections. The clothing feels comfortable, expressive, and easy to wear, making it suitable for travel, festivals, beach days, and casual routines. Instead of polished fashion, Afends leans into relaxed, rebellious style inspired by surf culture and sustainability values. Afends appeals to people who enjoy casual fashion with attitude and purpose. It’s ideal for customers who want easygoing clothing that reflects freedom, creativity, and coastal lifestyle.

Brand Details

China & India

Recycled Materials
Hemp
Organic
Last reviewed
Sep 2026
Independent brand
Verified
J
Jonathan Salfield
D
Declan Wise
J
Jono Salfield

Corrections

How we review brands

More like this

From other labels in the directory.

Frequently asked questions

Who founded Afends?
Afends was founded by Jonathan Salfield and Declan Wise. The brand emerged from Byron Bay, Australia, bringing together their vision for casual streetwear with surf and counterculture influences.
Where is Afends based?
Afends is based in Byron Bay, Australia. The brand's coastal location deeply influences its laid-back aesthetic and lifestyle-focused design philosophy.
What is Afends known for?
Afends is known for its laid-back aesthetic, bold graphics, and strong commitment to using hemp and organic materials across many collections. The brand creates casual streetwear with relaxed, rebellious style inspired by surf culture and sustainability values.
What is the price range of Afends?
Afends offers mid range pricing, making ethically-made casual fashion accessible to customers seeking quality clothing with purpose without premium luxury prices.
Is Afends sustainable or ethical?
Yes, Afends demonstrates a strong commitment to sustainability and ethics by focusing on hemp and organic materials across many collections. The brand's values center on sustainability and creative expression, appealing to conscious consumers.
What products does Afends offer?
Afends creates graphic t-shirts, hoodies, shorts, denim, dresses, and relaxed staples designed for coastal living and everyday wear. These pieces are suitable for travel, festivals, beach days, and casual routines.
What makes Afends unique?
Afends stands out through its combination of bold graphics, hemp and organic materials, and authentic surf and counterculture influences rooted in Byron Bay's creative community. The brand prioritizes relaxed, expressive clothing that reflects freedom and coastal lifestyle values rather than polished fashion trends.

Ready to shop?

Visit Afends

You May Also Like

Discover more brands you might be interested in

Toad&Co featured image

Toad&Co

United States · Est. 1991 · Mid-range

Toad&Co is a California-based outdoor and lifestyle brand founded by Jessica Nordhaus (and partners) in 1991, dedicated to creating apparel that supports both adventure and sustainability. With roots in West Coast outdoor culture, Toad&Co designs versatile clothing that moves seamlessly from trail to town, blending performance materials with relaxed, timeless silhouettes. The brand places a strong emphasis on environmental stewardship, using organic cottons, recycled fabrics, and responsible manufacturing practices to reduce its ecological footprint. Each collection reflects a commitment to thoughtful design, durability, and comfort—crafted for people who care about the planet and their experience in it. Toad&Co also champions initiatives like eco-friendly packaging and carbon-neutral shipping, reinforcing its mission to protect the natural world while offering functional, stylish apparel. Today, the brand is beloved by outdoor enthusiasts and conscious shoppers alike for its blend of performance, sustainability, and everyday versatility.

Threads 4 Thought featured image

Threads 4 Thought

United States · Est. 2006 · Mid-range

Threads 4 Thought is an American lifestyle and apparel brand founded by Eric Fleet in the United States in 2006, built on a mission to make thoughtful, sustainable clothing accessible. With a focus on environmental responsibility and ethical production, Threads 4 Thought designs everyday essentials that prioritize organic materials, low-impact dyes, and socially conscious manufacturing practices. From soft tees and cozy loungewear to versatile basics, each garment reflects the brand’s dedication to comfort, longevity, and mindful consumption. Threads 4 Thought partners with ethical factories around the world and supports initiatives that empower communities, reduce waste, and protect the planet. The brand’s commitment to sustainability goes beyond materials—it’s woven into every decision, from sourcing to packaging. Today, Threads 4 Thought is trusted by customers who seek wardrobe staples that align with their values, combining practicality with purpose and proving that fashion can be both comfortable and conscientious.

The Common Good Company featured image

The Common Good Company

Australia · Est. 2018 · Mid-range

The Common Good Company is an Australian lifestyle and personal care brand dedicated to creating products that are clean, sustainable, and effective. With a philosophy rooted in ethical sourcing, transparency, and environmental responsibility, the brand offers a range of home, body, and wellbeing essentials made with natural ingredients and mindful formulation. Each product reflects a commitment to reducing harm to people and the planet, combining thoughtful design with consciously chosen materials. The Common Good Company believes in a more responsible approach to everyday living—where quality meets care and every choice contributes to a healthier, more sustainable future. Designed for those who want personal care and home products that feel good and do good, the brand has become a trusted choice among conscious consumers seeking simplicity, integrity, and purpose in the products they bring into their homes.

From The Labels is not officially associated with the brands, designers, or individuals mentioned on this page. Information is curated from public sources, and brand owners can update or verify their listings by contacting support@fromthelabels.com.