Arata
Arata is a New Delhi–based personal-care brand founded in 2017 by Dhruv Bhasin and Dhruv Madhok. The company was launched with a mission to redefine grooming through clean, vegan, and gender-neutral products. Its haircare line features botanical-based shampoos, conditioners, and styling products made with ingredients like flaxseed, argan oil, and hibiscus. Arata is India’s first brand certified 100% nature-derived and EWG-verified, ensuring ingredient transparency and safety. The brand champions sustainability, using recyclable packaging and eco-conscious sourcing. Its products are designed to be effective for all hair types, focusing on nourishment, scalp health, and long-term care. What makes Arata unique is its science-backed simplicity — offering performance-driven formulas without artificial fragrances, parabens, or sulfates. By blending clean innovation with everyday practicality, Arata has become one of India’s leading modern personal-care brands.
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