Arata
Arata is a New Delhi–based personal-care brand founded in 2017 by Dhruv Bhasin and Dhruv Madhok. The company was launched with a mission to redefine grooming through clean, vegan, and gender-neutral products. Its haircare line features botanical-based shampoos, conditioners, and styling products made with ingredients like flaxseed, argan oil, and hibiscus. Arata is India’s first brand certified 100% nature-derived and EWG-verified, ensuring ingredient transparency and safety. The brand champions sustainability, using recyclable packaging and eco-conscious sourcing. Its products are designed to be effective for all hair types, focusing on nourishment, scalp health, and long-term care. What makes Arata unique is its science-backed simplicity — offering performance-driven formulas without artificial fragrances, parabens, or sulfates. By blending clean innovation with everyday practicality, Arata has become one of India’s leading modern personal-care brands.
Brand Details
Hair Care Brands
Affordable
New Delhi, Delhi, India
2017
Worldwide
Frequently asked questions
Who founded Arata?
Arata was founded by Dhruv Bhasin and Dhruv Madhok in 2017. The co-founders launched the brand with a mission to redefine grooming through clean, vegan, and gender-neutral personal-care products.
When was Arata founded?
Arata was founded in 2017.
Where is Arata based?
Arata is based in New Delhi, Delhi, India.
What is Arata known for?
Arata is known as one of India's leading modern personal-care brands offering clean, vegan, and gender-neutral haircare products. The brand is recognized as India's first brand certified 100% nature-derived and EWG-verified, ensuring ingredient transparency and safety.
What is the price range of Arata?
Arata offers products at an affordable price range.
Is Arata sustainable or ethical?
Yes, Arata champions sustainability through recyclable packaging and eco-conscious sourcing practices. The brand is committed to ethical practices, offering vegan products and maintaining transparency in ingredient safety through EWG verification.
What products does Arata offer?
Arata's haircare line features botanical-based shampoos, conditioners, and styling products made with ingredients like flaxseed, argan oil, and hibiscus. All products are formulated without artificial fragrances, parabens, or sulfates and are designed to be effective for all hair types.
What makes Arata unique?
Arata's uniqueness lies in its science-backed simplicity, offering performance-driven formulas without artificial fragrances, parabens, or sulfates. The brand blends clean innovation with everyday practicality, combining botanical-based ingredients with a commitment to ingredient transparency and long-term hair and scalp health.
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