Location
New Delhi, India
Founded
2017
Price
Affordable
Shipping
Worldwide
Arata
About
Arata is a New Delhi-based personal-care brand founded in 2017 by Dhruv Bhasin and Dhruv Madhok with a mission to redefine grooming through clean, vegan, and gender-neutral products. The haircare line features botanical-based shampoos, conditioners, and styling products made with flaxseed, argan oil, and hibiscus, all without artificial fragrances, parabens, or sulfates. Arata is India's first brand certified 100% nature-derived and EWG-verified, ensuring ingredient transparency and safety, while using recyclable packaging and eco-conscious sourcing. What makes Arata unique is its science-backed simplicity—offering performance-driven formulas designed for all hair types that prioritize nourishment, scalp health, and long-term care.
Brand Details
Frequently asked questions
Does Arata use sustainable packaging?
Yes. The brand uses recyclable packaging and eco-conscious sourcing.
What does Arata leave out of its formulas?
Its products are made without artificial fragrances, parabens, or sulfates.
Where is Arata based and how is it priced?
Arata is based in New Delhi, sits in the affordable price range, and ships worldwide.
What makes Arata's products gender-neutral?
Arata was launched in 2017 by Dhruv Bhasin and Dhruv Madhok as clean, vegan, gender-neutral grooming, with formulas designed to work across all hair types.
What botanical ingredients does Arata use in its haircare?
Its shampoos, conditioners, and styling products are built on ingredients like flaxseed, argan oil, and hibiscus.
Is Arata certified for ingredient safety?
Arata is India's first brand certified 100% nature-derived and EWG-verified.
You May Also Like
Discover more brands you might be interested in
Explore by tags
- affordable
- ayurvedic
- b corp
- biodegradable
- black-owned
- circular
- cruelty-free
- custom
- eco-friendly
- ethical
- everyday
- fair-trade
- fine jewellery
- gemstone
- hand-crafted
- handmade
- heritage
- hypoallergenic
- lab-grown diamond
- locally made
- luxury
- mid-range
- minimalist
- natural
- organic
- paraben-free
- plant-based
- plastic-free
- recycled
- silicone-free
- sulfate-free
- sustainable
- upcycled
- vegan
- women-owned
- zero-waste
From The Labels is not officially associated with the brands, designers, or individuals mentioned on this page. Information is curated from public sources, and brand owners can update or verify their listings by contacting support@fromthelabels.com.
Arata