Rutvish Organic

Founded in 2020, TRUHAIR is a U.S. brand offering salon-quality color and care solutions designed for at-home convenience. The brand’s hero product, Color & Lift Root Powder, provides instant gray coverage and volume without damage. TRUHAIR’s range includes shampoos, conditioners, and styling tools enriched with keratin and nourishing extracts. All formulas are sulfate-free, cruelty-free, and made to simplify hair maintenance between salon visits. What makes TRUHAIR distinctive is its focus on professional performance made effortless, giving users salon-worthy results through easy-to-use, time-saving innovations.

Avimee Herbal is an Indian haircare brand founded in 2021 by Vinita Agarwal and Vibhor Agarwal. The brand gained national attention after its co-founder, Ramesh Babu Agarwal — affectionately known as Grandpa with a mission” — became an internet sensation for formulating herbal oils during his retirement. Based in Surat, Avimee Herbal focuses on Ayurvedic and plant-based solutions for hair fall, dandruff, and scalp health. Its products are made with natural ingredients such as bhringraj, hibiscus, and amla, without parabens, sulfates, or synthetic fragrances. The brand’s transparency and heartfelt story resonated deeply with consumers. What makes Avimee Herbal unique is its combination of family-driven innovation and trust, blending traditional Ayurvedic remedies with modern formulations for effective, chemical-free care.

Deyga Organics is an Indian skincare and haircare brand founded in 2018 by Arthi Raguram and based in Tamil Nadu. The brand focuses on hand-crafted, natural formulations that are free from synthetic chemicals and preservatives. Deyga’s haircare collection includes herbal oils, shampoos, and conditioners made with ingredients like hibiscus, castor oil, and fenugreek — promoting hair growth and scalp health. Each product is made in small batches to maintain freshness and purity. The brand is committed to sustainability, using eco-friendly packaging and locally sourced raw materials. What makes Deyga distinctive is its strong connection to traditional Indian beauty rituals, blended with a modern approach to clean living. By emphasizing transparency, hand-crafted quality, and ethical production, Deyga has built a loyal following among conscious consumers who value authenticity and nature-based haircare solutions.