Aroma-Zone

Founded in 1996 by Italian hairstylist Rossano Ferretti, this luxury brand redefined haircare through the philosophy of The Art of Hair.” Its products are crafted in Italy using advanced biotechnological actives and sustainably sourced natural ingredients. Each formula is designed to work in harmony with the hair’s natural movement, texture, and vitality. The brand’s signature salons operate worldwide, offering personalized treatments. Rossano Ferretti’s products are cruelty-free, paraben-free, and formulated with gentle precision. What makes the brand distinctive is its haute-couture approach to hair, blending craftsmanship, technology, and Italian elegance into every strand.

Leonor Greyl is a French luxury haircare brand founded in 1968 by Leonor and Jean-Marie Greyl. Known for its natural, treatment-based approach, the brand formulates its products with botanical oils and plant extracts to protect, strengthen, and beautify hair. Its best-known product, L’Huile de Leonor Greyl, pioneered pre-shampoo oil treatments in professional care. All products are sulfate-free, color-safe, and environmentally conscious. What makes Leonor Greyl distinctive is its pioneering use of botanicals in luxury haircare, blending French elegance with natural innovation. It remains a favorite among stylists and high-end salons worldwide.

Founded in Spain, Niche Beauty Lab is a cosmetics manufacturer that develops multiple science-backed skincare and haircare brands, including Freshly Cosmetics, Theramid, and Transparent Lab. Based in Barcelona, the company focuses on transparency, ingredient efficacy, and sustainability through advanced lab research. Its haircare innovations include strengthening peptides, botanical actives, and minimalist formulas free from sulfates and silicones. What makes Niche Beauty Lab distinctive is its vertical integration of research and production, allowing fast innovation and clean, clinically tested products that balance European elegance with scientific precision.