
Location
Aspen, United States
Founded
2018
Price
Affordable
Shipping
Worldwide

EcoRoots
EcoRoots is a U.S.-based sustainable personal-care brand founded in 2018 by Alin Turcea and Antonia Pitica, headquartered in Aspen. The brand revolutionized haircare by introducing solid shampoo and conditioner bars made with organic oils, cocoa butter, and plant-based surfactants—delivering salon-quality performance without plastic waste. All products are vegan, cruelty-free, and palm-oil-free, shipped in compostable materials with carbon offsets for every order. EcoRoots' mission is to prove that sustainability and accessibility are not mutually exclusive, demonstrating that minimalist formulations can be both effective and environmentally responsible. The brand has become a leader in plastic-free beauty, inspiring conscious consumers to embrace low-waste routines.
Frequently asked questions
Is EcoRoots expensive, and does it ship internationally?
Are EcoRoots products vegan?
Does EcoRoots address its shipping emissions?
What are EcoRoots bars made from?
What makes EcoRoots a plastic-free haircare option?
Who founded EcoRoots and where is it based?
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EcoRoots






