Location

Aspen, United States

Founded

2018

Price

Affordable

Shipping

Worldwide

EcoRoots logo

EcoRoots

About

EcoRoots is a U.S.-based sustainable personal-care brand founded in 2018 by Alin Turcea and Antonia Pitica, headquartered in Aspen. The brand revolutionized haircare by introducing solid shampoo and conditioner bars made with organic oils, cocoa butter, and plant-based surfactants—delivering salon-quality performance without plastic waste. All products are vegan, cruelty-free, and palm-oil-free, shipped in compostable materials with carbon offsets for every order. EcoRoots' mission is to prove that sustainability and accessibility are not mutually exclusive, demonstrating that minimalist formulations can be both effective and environmentally responsible. The brand has become a leader in plastic-free beauty, inspiring conscious consumers to embrace low-waste routines.

Brand Details
A
Alin Turcea
A
Antonia Pitica

Frequently asked questions

Is EcoRoots expensive, and does it ship internationally?
EcoRoots is priced affordably and ships worldwide.
Are EcoRoots products vegan?
Yes, all EcoRoots products are vegan, cruelty-free, and palm-oil-free.
Does EcoRoots address its shipping emissions?
Yes, the brand offsets carbon emissions with every order.
What are EcoRoots bars made from?
The bars are made with organic oils, cocoa butter, and plant-based surfactants, and are palm-oil-free.
What makes EcoRoots a plastic-free haircare option?
EcoRoots sells solid shampoo and conditioner bars and ships them in compostable materials, avoiding plastic packaging entirely.
Who founded EcoRoots and where is it based?
Alin Turcea and Antonia Pitica founded EcoRoots in 2018; it is based in Aspen, United States.

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