Kerotin

ROZ (short for Rōz,” pronounced rose) is a Los Angeles-based clean haircare brand founded by hairstylist Mara Roszak. The brand focuses on gentle, plant-based products designed to nourish hair while supporting scalp health. Its signature formulas feature cold-pressed oils, aloe vera, and botanical extracts that enhance shine, texture, and manageability. ROZ’s product line, including its Foundation Shampoo and Milk Hair Serum, is vegan, cruelty-free, and free from silicones, sulfates, and parabens. The brand also prioritizes sustainable packaging and carbon-neutral production. What makes ROZ distinctive is its minimalist, mindful approach to beauty — merging professional performance with calm, sensory rituals. Created by a celebrated stylist, ROZ reflects a deep understanding of both artistry and hair health.

CURLS is a U.S.-based natural haircare brand founded by Mahisha Dellinger in 2002. Created to empower women with curly, coily, and wavy hair, the brand offers clean, effective products designed to define and nourish natural textures. Its collection includes shampoos, conditioners, and styling products made with organic blueberry, coconut oil, and aloe vera. CURLS has been a pioneer in the textured hair industry, widely available in both salons and major retail stores. The brand also places emphasis on education and representation, helping redefine the beauty standard for textured hair globally. What makes CURLS distinctive is its combination of accessibility and authenticity — bridging professional performance with community empowerment. Two decades later, it remains a trusted leader in curl care and a key influence in the natural hair movement.

Briogeo is a New York–based clean haircare brand founded by Nancy Twine in 2013. Inspired by her grandmother’s homemade beauty recipes, Nancy created Briogeo to offer effective, naturally derived solutions for all hair types and textures. The brand’s 6-Free” philosophy means every product is free from sulfates, silicones, parabens, phthalates, artificial dyes, and DEA. Its best-known line, Don’t Despair, Repair!, focuses on restoring dry and damaged hair through ingredients like rosehip oil, algae extract, and biotin. Briogeo’s approach combines clean science with performance, ensuring salon-level results without harsh chemicals. What makes the brand unique is its texture-inclusive philosophy and commitment to sustainability — using recyclable packaging and ethical. Today, Briogeo is one of the leading names in clean haircare across global beauty retailers.