

Avimee Herbal is an Indian haircare brand founded in 2021 by Vinita Agarwal and Vibhor Agarwal. The brand gained national attention after its co-founder, Ramesh Babu Agarwal — affectionately known as Grandpa with a mission” — became an internet sensation for formulating herbal oils during his retirement. Based in Surat, Avimee Herbal focuses on Ayurvedic and plant-based solutions for hair fall, dandruff, and scalp health. Its products are made with natural ingredients such as bhringraj, hibiscus, and amla, without parabens, sulfates, or synthetic fragrances. The brand’s transparency and heartfelt story resonated deeply with consumers. What makes Avimee Herbal unique is its combination of family-driven innovation and trust, blending traditional Ayurvedic remedies with modern formulations for effective, chemical-free care.
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The Curl Co is an Indian haircare brand founded in 2023 by Isha Mahabal and Rutvika Bhide, designed to meet the growing needs of India’s curly and wavy hair community. Based on science-backed formulations, The Curl Co offers shampoos, conditioners, and leave-in products that focus on hydration, curl definition, and frizz control in humid climates. All products are sulfate-free, paraben-free, and cruelty-free, ensuring gentle yet effective care. The brand also promotes curl education, teaching users how to build routines tailored to their texture. What makes The Curl Co distinctive is its India-specific approach — formulating products for local weather, hard water, and textured hair patterns often overlooked by global brands. It has quickly gained attention for helping users embrace and care for their natural curls confidently.
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