Eideal

Founded in 1996 by Italian hairstylist Rossano Ferretti, this luxury brand redefined haircare through the philosophy of The Art of Hair.” Its products are crafted in Italy using advanced biotechnological actives and sustainably sourced natural ingredients. Each formula is designed to work in harmony with the hair’s natural movement, texture, and vitality. The brand’s signature salons operate worldwide, offering personalized treatments. Rossano Ferretti’s products are cruelty-free, paraben-free, and formulated with gentle precision. What makes the brand distinctive is its haute-couture approach to hair, blending craftsmanship, technology, and Italian elegance into every strand.

Less is More is a Vienna-based professional organic haircare brand founded in 2007 by stylist Hannes Trummer and chemist Doris Brandhuber. The brand was created to combine salon performance with certified organic ingredients and aromatherapy. Its range includes shampoos, conditioners, and styling products made from plant-based formulations featuring honey, rosehip, and shea butter. Each product is designed to deliver professional results while maintaining ecological and ethical integrity. Less is More emphasizes sustainability through recyclable packaging and fair-trade sourcing. What makes the brand distinctive is its scientific-meets-holistic approach — merging chemistry, sustainability, and sensory design. By redefining luxury through simplicity and purity, Less is More has become one of Europe’s most respected names in professional natural haircare.

Founded in 2006 by Swedish stylists Patrick Lernberger and Mattias Stafsing, Lernberger Stafsing is a Scandinavian luxury hair and skincare brand focused on clean, performance-driven beauty. The brand’s formulations are made in Sweden using active botanicals, proteins, and vitamins to strengthen and rejuvenate hair. All products are vegan, cruelty-free, and free from parabens, sulfates, and microplastics. The minimalist packaging and gender-neutral design reflect Nordic simplicity and sustainability. Lernberger Stafsing’s philosophy, Beauty with Integrity,” merges innovation with eco-conscious production. What makes the brand distinctive is its fusion of high-performance salon care and conscious Scandinavian design, creating refined beauty solutions that balance science, ethics, and timeless style.