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Alma Secret
Murcia (Spain) · Est. 2016 · Mid-range
Alma Secret was founded in 2016 by Rocío Lajarín and Cristina Sánchez in Murcia, Spain. The brand specializes in natural dermocosmetic haircare rooted in phytotherapy and aromatherapy, blending organic oils, plant extracts, and thermal spring water to repair and strengthen hair from root to tip. Each product undergoes dermatological testing to ensure safety and efficacy while remaining cruelty-free and free from parabens, silicones, and synthetic colorants. Alma Secret's philosophy merges natural science with emotional well-being, delivering medical-grade botanical care. The brand's distinctive strength lies in translating pharmaceutical research into clean, high-performance beauty that respects both hair and environment.
Umberto Giannini
England · Est. 1990 · Mid-range
Umberto Giannini is a Worcester-based vegan haircare brand founded in 1990 by hairstylist Umberto Giannini. Born from his award-winning salons, the brand developed salon-quality formulas specifically for curls and textured hair. Its hero ranges like Curl Jelly feature natural botanicals and innovative styling technology without animal products or testing. Umberto Giannini champions sustainability through recyclable packaging and eco-friendly manufacturing, making it one of the UK's most trusted choices for curly hair. The brand combines creative salon heritage with ethical principles, delivering professional results for texture care.
Gyada Cosmetics
Italy · Est. 2017 · Affordable
Founded in 2017 by Dario Recupero, Gyada Cosmetics is an Italian eco-certified beauty brand headquartered in Catania, Sicily. The company focuses on organic hair and skincare formulations using scientifically tested botanical ingredients. Gyada's haircare range features aloe vera, spirulina, and hyaluronic acid to enhance shine, strength, and scalp balance. All products are vegan, nickel-tested, and certified by AIAB Italy for organic integrity. The brand merges advanced research with traditional herbal knowledge, producing clean formulations with elegant Italian design. Gyada Cosmetics distinguishes itself through precision-based natural formulation and scientific rigor, delivering high-performance care that respects both people and the planet.