Location
London, United Kingdom
Founded
2017
Price
Affordable
Shipping
Worldwide
Flora & Curl
About
Flora & Curl is a UK-based natural haircare brand founded in 2017 by Rose Ovensehi, based in London. Designed specifically to simplify curly and textured hair routines, the brand offers plant-based products made with botanicals, essential oils, and flower waters that prioritize moisture, definition, and scalp balance. All formulations are vegan, cruelty-free, and free from silicones and harsh chemicals. Flora & Curl's philosophy celebrates natural curls and encourages users to embrace their texture through simple, nourishing routines that respect hair's natural structure. The brand's clean, floral identity inspired by botanics has made it one of the UK's leading voices in the global curly hair movement, trusted by consumers seeking effective, nature-powered solutions.
Brand Details
Frequently asked questions
Does Flora & Curl ship internationally?
Yes, the London-based brand ships worldwide at an affordable price point.
What products does Flora & Curl offer for curls?
Its range spans hydrating shampoos through curl creams aimed at moisture and definition.
Who started Flora & Curl?
Rose Ovensehi founded Flora & Curl in London in 2017.
Does Flora & Curl use silicones?
No, its curl creams and shampoos are made without silicones or harsh chemicals, and all products are vegan and cruelty-free.
Is Flora & Curl made specifically for curly hair?
Yes, Flora & Curl was created to simplify curly haircare and its products are formulated for textured and curly hair.
What's in Flora & Curl's products?
The line is plant-based, using botanicals, essential oils, and flower waters for moisture, definition, and scalp balance.
Explore by tags
- affordable
- ayurvedic
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- cruelty-free
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- lab-grown diamond
- locally made
- luxury
- mid-range
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- natural
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- paraben-free
- plant-based
- plastic-free
- recycled
- silicone-free
- sulfate-free
- sustainable
- upcycled
- vegan
- women-owned
- zero-waste
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Flora & Curl