Flora & Curl

Founded in 2015 by Keisha Jo Lawler in the U.K., Trepadora is a premium curl-care brand inspired by the founder’s Caribbean roots and formulated with precision science. Its products, including Papaya Slip Taming Potion and Coconut Almond Smoothing Conditioner, combine natural botanicals with clinically tested ingredients for definition and moisture balance. Trepadora emphasizes a minimalist routine that supports long-term hair health. Every formula is vegan, cruelty-free, and free from sulfates, silicones, and parabens. What makes Trepadora distinctive is its dermatologist-developed approach to curls, combining botanical care with performance-driven innovation for frizz-free, healthy results.

Bouclème was founded in 2014 by Michele Scott-Lynch in London, U.K. The brand specializes in natural, plant-based haircare for curls, waves, and coils. Its products feature aloe vera, coconut oil, and kukui nut oil to provide hydration, shine, and definition without silicones or sulfates. Bouclème is certified cruelty-free and uses fully recyclable packaging. Beyond products, the brand educates consumers on curl health and texture diversity. What makes Bouclème unique is its science-backed curl care rooted in natural formulation, empowering people to understand and embrace their curls with integrity and ease.

Green People is a UK-based organic beauty and haircare brand founded in 1997 by Charlotte Vøhtz. The brand began when Charlotte sought gentle, chemical-free products for her daughter’s sensitive skin and realized how few truly natural options existed. Green People now offers a complete range of certified organic skincare, body care, and haircare products made from plant-based ingredients. Its haircare line features shampoos and conditioners formulated without SLS, parabens, or synthetic fragrances, designed for sensitive scalps and all hair types. The company is Soil Association certified and a pioneer in ethical beauty, with cruelty-free, vegan, and sustainable production practices. What makes Green People unique is its commitment to purity and transparency — long before clean beauty” became a global trend. Over two decades later, the brand remains one of the UK’s most trusted names in natural and organic personal care.