Serge Destel

Umberto Giannini is a UK-based vegan haircare brand founded in 1998 by hairstylist Umberto Giannini and Claire Shread. The brand began inside Giannini’s award-winning salons and later expanded into a full product line focused on curls, volume, and styling innovation. Today, Umberto Giannini is known for its salon-quality formulas that are 100% vegan and cruelty-free, featuring hero ranges like Curl Jelly and Flowerology. Its products are enriched with natural botanicals and designed to enhance texture while keeping hair healthy and hydrated. The brand also champions sustainability, using recyclable packaging and eco-friendly manufacturing practices. What makes Umberto Giannini unique is its combination of creative heritage and ethical principles, blending British salon expertise with a mission-driven approach to beauty. It has become one of the UK’s most trusted haircare brands for curly and textured hair.

Founded in 2017 by Dario Recupero and Antonino Lo Faro, Gyada Cosmetics is an Italian eco-certified beauty brand headquartered in Sicily. It focuses on organic hair and skincare made with scientifically tested botanical ingredients. Gyada’s haircare range features aloe vera, spirulina, and hyaluronic acid to enhance shine, strength, and scalp balance. All products are vegan, nickel-tested, and certified by AIAB Italy. The brand merges advanced research with traditional herbal knowledge, producing clean formulations with elegant Italian design. What makes Gyada Cosmetics distinctive is its precision-based natural formulation, delivering high-performance care that respects both people and the planet.

Founded in Spain, Niche Beauty Lab is a cosmetics manufacturer that develops multiple science-backed skincare and haircare brands, including Freshly Cosmetics, Theramid, and Transparent Lab. Based in Barcelona, the company focuses on transparency, ingredient efficacy, and sustainability through advanced lab research. Its haircare innovations include strengthening peptides, botanical actives, and minimalist formulas free from sulfates and silicones. What makes Niche Beauty Lab distinctive is its vertical integration of research and production, allowing fast innovation and clean, clinically tested products that balance European elegance with scientific precision.