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Spell featured image
Spell logo

Spell

Spell is an Australian fashion brand founded by Isabella Pennefather and Elizabeth Abegg in Byron Bay in 2009. The brand is known for its bohemian-inspired clothing with a relaxed, romantic feel. Spell creates dresses, skirts, tops, swimwear, and accessories designed for free-spirited living. The designs often feature flowing silhouettes, soft fabrics, floral prints, and vintage influences. Spell’s clothing is popular for travel, festivals, beach days, and everyday wear with a laid-back style. The brand also places importance on responsible practices and thoughtful production. Spell appeals to people who enjoy expressive, feminine fashion and want clothing that feels relaxed, dreamy, and connected to nature.

sustainableethical
Brand Details
Clothing Brands
Ethical Clothing
Mid Range
Byron Bay, Australia
2009
Worldwide
enquiries@spell.co
1M Followers
276K
120.6k

Frequently asked questions

Who founded Spell?
Spell was founded by Isabella Pennefather and Elizabeth Abegg in Byron Bay, Australia. Together, they created a brand focused on bohemian-inspired fashion with a relaxed, romantic aesthetic.
When was Spell founded?
Spell was founded in 2009.
Where is Spell based?
Spell is based in Byron Bay, Australia.
What is Spell known for?
Spell is known for its bohemian-inspired clothing with a relaxed, romantic feel featuring flowing silhouettes, soft fabrics, floral prints, and vintage influences. The brand's designs are popular for travel, festivals, beach days, and everyday wear with a laid-back style.
What is the price range of Spell?
Spell is a mid-range fashion brand.
Is Spell sustainable or ethical?
Spell places importance on responsible practices and thoughtful production, reflecting its commitment to ethical fashion.
What products does Spell offer?
Spell creates dresses, skirts, tops, swimwear, and accessories designed for free-spirited living.
What makes Spell unique?
Spell stands out for its combination of bohemian aesthetics with expressive, feminine designs that feel relaxed, dreamy, and connected to nature. The brand appeals to free-spirited individuals who value both relaxed style and responsible, thoughtful production practices.

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