Spell

Known Supply is a United States–based sustainable fashion brand founded in 2017 by Kohl Crecelius and Stewart Ramsey that focuses on ethically made denim and wardrobe essentials. The brand creates jeans, jackets, tops, and casual pieces produced with transparent supply chains and fair labour practices, putting sustainability and craftsmanship at the forefront. Known Supply works directly with global partners to make clothing that feels dependable and built to last, using durable fabrics and thoughtful design rather than fast-moving trends. The pieces have a timeless, approachable style that works for everyday life, casual weekends, and relaxed social settings. Instead of mass-produced fashion, the brand prioritises ethical production, traceability, and quality materials. Known Supply appeals to people who want wardrobe staples with a purpose — clothing that feels comfortable, dependable, and responsible. It’s ideal for customers who value sustainability and want pieces that can be worn often for years.

Happy Earth Apparel is a United States–based sustainable fashion brand founded by Scott and Morgan Petinga, focused on everyday clothing with a positive purpose. The brand creates casual essentials such as T-shirts, sweatshirts, and basics made with eco-friendly materials and responsible practices. Happy Earth Apparel’s designs are simple and comfortable, designed for daily wear and relaxed lifestyles. The brand places strong emphasis on sustainability, giving back, and creating products that support people and the planet. Instead of fast fashion, the focus is on mindful production and long-lasting comfort. Happy Earth Apparel appeals to people who want casual clothing that reflects conscious values. It’s ideal for customers looking for easy-to-wear basics with a positive impact.

To Gaia is a London, United Kingdom–based fashion brand that focuses on conscious women’s clothing inspired by nature and mindful living. The brand creates dresses, tops, skirts, and wardrobe staples designed to feel calm, comfortable, and reflective of sustainable values. To Gaia’s designs often use breathable fabrics, relaxed silhouettes, and soft colours that make pieces easy to wear for everyday life, travel, and casual social plans. Instead of trend-heavy fashion, the brand leans toward timeless shapes and responsible production that can be woven into many wardrobes. The clothing feels gentle and wearable, making it suitable for people who want wardrobe pieces that feel intentional and thoughtful. To Gaia appeals to customers who care about mindful fashion and responsible design. It’s ideal for those seeking pieces that feel natural, versatile, and grounded in comfort and sustainability.