Location

London, England, United Kingdom

Founded

2015

Price range

£95 – £6,300

Shipping

Worldwide

Catalogue

248 products

Size range

8 sizes

New arrivals

29 this month

Vurchoo Jewelry Brand Logo

Vurchoo

Independent brand — verified
About

Vurchoo is a British jewelry brand founded in 2015 by designer Alex Angel-Benscher. Based in London, the brand was created with a mission to blend creativity with positive social impact. Inspired by global art and culture, Alex designs pieces that are modern, simple, and versatile, while each carries a story of giving back. Vurchoo is best known for its “Studs of Hope” collection, a line of earrings inspired by children’s drawings from around the world. A portion of every sale goes directly to support education projects in developing countries, turning jewelry into a way to make real change. All pieces are made from sterling silver, gold plating, or recycled metals, and are designed to be worn every day. Customers love Vurchoo for its mix of meaningful design, affordability, and strong values, making it a trusted name in the UK for ethical jewelry that combines style with purpose.

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Brand Details

Factory-produced
Recycled metals
Conflict-free gemstones
BAFTS Fair Trade Network Certified Member
Fair Luxury Member
Yes
Last reviewed
Sep 2026
Independent brand
Verified
A
Alex Angel-Benscher

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Frequently asked questions

Who founded Vurchoo?
Vurchoo was founded by designer Alex Angel-Benscher, who created the brand with a mission to blend creativity with positive social impact. Alex drew inspiration from global art and culture to develop modern, simple, and versatile jewelry pieces.
When was Vurchoo founded?
Vurchoo was founded in 2015 by designer Alex Angel-Benscher.
Where is Vurchoo based?
Vurchoo is based in London, United Kingdom.
What is Vurchoo known for?
Vurchoo is best known for its 'Studs of Hope' collection, a line of earrings inspired by children's drawings from around the world. A portion of every sale goes directly to support education projects in developing countries.
What is the price range of Vurchoo?
Vurchoo offers affordable jewelry, making ethical pieces accessible to customers who want style with purpose without a premium price tag.
Is Vurchoo sustainable or ethical?
Yes, Vurchoo is committed to ethical practices. All pieces are made from sterling silver, gold plating, or recycled metals, and a portion of every sale supports education projects in developing countries.
What products does Vurchoo offer?
Vurchoo specializes in jewelry pieces made from sterling silver, gold plating, or recycled metals, designed to be worn every day. The brand is particularly known for its 'Studs of Hope' earring collection inspired by children's drawings from around the world.
What makes Vurchoo unique?
Vurchoo combines modern, simple, and versatile design with meaningful social impact, turning jewelry into a way to support education in developing countries. Each piece carries a story of giving back, blending affordability, ethical materials, and purpose-driven design to create trusted ethical jewelry.

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