Location

London, England, United Kingdom

Founded

1994

Price range

Luxury

Shipping

Worldwide

Agent Provocateur Swimwear Brand Logo

Agent Provocateur

About

Agent Provocateur is a London-based luxury lingerie and fashion brand, founded in 1994 by Joseph Corré and Serena Rees. Known primarily for its provocative lingerie, the label also produces swimwear that carries the same bold, sensual aesthetic. Its swimwear collections include bikinis and one-pieces designed with daring cuts, luxurious fabrics, and striking details. Agent Provocateur appeals to women who want swimwear that embodies glamour, sensuality, and confidence. What makes the brand distinctive is its unapologetically bold identity, merging lingerie sensibilities with beachwear to create pieces that stand out. With a global reputation for luxury and seduction, Agent Provocateur’s swimwear reflects the same high-fashion drama that has made its lingerie iconic.

Brand Details

J
Joseph Corré
S
Serena Rees

Corrections

How we review brands

More like this

From other labels in the directory.

Frequently asked questions

Who founded Agent Provocateur?
Agent Provocateur was founded in 1994 by Joseph Corré and Serena Rees. Together, they established the London-based luxury brand that would become known for its provocative and sensual aesthetic.
When was Agent Provocateur founded?
Agent Provocateur was founded in 1994 by Joseph Corré and Serena Rees.
Where is Agent Provocateur based?
Agent Provocateur is based in London, England, United Kingdom.
What is Agent Provocateur known for?
Agent Provocateur is known primarily for its provocative luxury lingerie, though the brand also produces swimwear that carries the same bold, sensual aesthetic with daring cuts, luxurious fabrics, and striking details.
What is the price range of Agent Provocateur?
Agent Provocateur operates in the luxury price range, reflecting its high-fashion positioning and quality craftsmanship.
What products does Agent Provocateur offer?
Agent Provocateur offers luxury lingerie as its primary focus, along with swimwear collections including bikinis and one-pieces designed with bold, sensual aesthetics, daring cuts, and luxurious fabrics.
What makes Agent Provocateur unique?
Agent Provocateur's distinctiveness lies in its unapologetically bold identity, merging lingerie sensibilities with beachwear to create pieces that stand out with high-fashion drama and glamour. The brand appeals to women seeking swimwear that embodies sensuality and confidence.

Ready to shop?

Visit Agent Provocateur

You May Also Like

Discover more brands you might be interested in

Luxsea Swimwear featured image

Luxsea Swimwear

United Kingdom · Est. 2020 · Mid-range

Luxsea Swimwear is a UK-based brand, founded in 2020 by Victoria Sarah James, headquartered in Taunton, Somerset. The label focuses on sustainable, ethical swimwear, producing bikinis and one-pieces from eco-friendly fabrics such as recycled nylon. Luxsea Swimwear reflects a minimalist aesthetic with neutral palettes and versatile silhouettes, designed to be timeless and long-lasting. The brand emphasizes slow fashion, small-batch production, and ethical practices, aligning with growing consumer demand for conscious fashion. Luxsea appeals to women who value sustainability while wanting stylish, comfortable swimwear that transitions from the beach to resort settings. What makes the brand unique is its balance of eco-conscious values and modern design.

Tona The Label featured image

Tona The Label

United Kingdom · Est. 2020 · Mid-range

Tona The Label is a contemporary swimwear brand, founded in 2020 by designer Tona Stell. Based on a philosophy of modern simplicity, the brand produces bikinis and one-pieces that emphasize clean lines, flattering cuts, and versatile styling. Its collections highlight minimal palettes and sustainable production practices, appealing to women who want timeless yet fashion-forward designs. Tona The Label operates as a boutique brand, producing in small runs to prioritize exclusivity and craftsmanship. By focusing on slow fashion, the brand ensures quality and responsible consumption, steering away from trend-driven overproduction. What makes Tona The Label unique is its fresh, emerging voice—offering pieces that balance modernity with elegance.

Talia Collins UK featured image

Talia Collins UK

United Kingdom · Est. 2018 · Luxury

Talia Collins is a London-based luxury swimwear brand, founded in 2018 by former Vogue stylist Talia Collins. The label is known for its sustainable approach, producing bikinis and one-pieces crafted exclusively from ECONYL regenerated nylon, made from recycled fishing nets and ocean waste. Its designs reflect timeless minimalism, with clean lines, neutral palettes, and a focus on fit. Talia Collins emphasizes slow fashion, offering made-to-order swimwear to minimize waste and extend product life. Beyond fashion, the brand integrates a philanthropic mission by donating a percentage of each purchase to environmental charities supporting ocean conservation. What makes Talia Collins distinctive is its holistic vision—sustainability is not just a material choice but a core brand philosophy. By merging high-fashion styling with eco-conscious responsibility, the brand appeals to women who want refined, minimalist swimwear that also contributes to positive change.

From The Labels is not officially associated with the brands, designers, or individuals mentioned on this page. Information is curated from public sources, and brand owners can update or verify their listings by contacting support@fromthelabels.com.