Made of Water UK

"Prism London is a London based luxury lifestyle brand founded by Anna Laub in 2009. The label began with eyewear before expanding into swimwear, loungewear, and accessories. Its swimwear collections focus on sleek, minimal silhouettes crafted from high-quality fabrics, reflecting the brand’s modern, design-driven ethos. Prism is recognized for its multifunctional approach, with pieces often designed to transition seamlessly between swim, activewear, and ready-to-wear. What makes the brand distinctive is its balance of fashion and practicality, producing versatile garments that emphasize both aesthetics and functionality. Prism London appeals to customers who value modern design and adaptability, offering swimwear that fits seamlessly into diverse lifestyles. With its strong design identity and global reach, Prism London has positioned itself as a leader in contemporary luxury fashion, blending style, versatility, and innovation."

Sherbert Lemons is a UK-based swimwear brand, founded in 2018 by Kelly Valli, headquartered in Uxbridge, England. The brand offers bikinis and one-pieces with a fun, youthful aesthetic, often incorporating bright colors, playful prints, and flattering cuts. Sherbert Lemons emphasizes accessibility and individuality, catering to women who want expressive, affordable swimwear that reflects personality and style. Its collections celebrate boldness and self-expression, moving away from minimalism in favor of vibrant, eye-catching designs. What makes Sherbert Lemons unique is its spirited approach, creating swimwear that feels uplifting and inclusive, designed for women who want to stand out at the beach or poolside. By prioritizing creativity and affordability, the brand has built a loyal following among young UK consumers seeking fun, fashion-forward swimwear.

"Away That Day is a London, England based sustainable swimwear brand, founded in 2017. The brand creates eco-friendly bikinis and one-pieces made from regenerated and recycled fabrics, positioning itself within the sustainable luxury space. Its collections are defined by minimal, elegant silhouettes in earthy tones and muted palettes, reflecting timeless design principles rather than fast-fashion trends. Away That Day emphasizes small-batch production and ethical manufacturing, aligning with slow fashion values. What makes the brand distinctive is its commitment to producing swimwear that feels both luxurious and environmentally conscious, offering customers an option that combines responsibility with style. With a strong digital presence and growing international recognition, Away That Day appeals to modern women who want high-quality, sustainable swimwear that reflects both their fashion sense and eco-friendly values."