Location

London, England, United Kingdom

Founded

2019

Price range

Mid-range

Shipping

Worldwide

Catalogue

358 products

Size range

XS–3XL

New arrivals

2 this month

Away That Day Swimwear Brand Logo

Away That Day

About

"Away That Day is a London, England based sustainable swimwear brand, founded in 2019. The brand creates eco-friendly bikinis and one-pieces made from regenerated and recycled fabrics, positioning itself within the sustainable luxury space. Its collections are defined by minimal, elegant silhouettes in earthy tones and muted palettes, reflecting timeless design principles rather than fast-fashion trends. Away That Day emphasizes small-batch production and ethical manufacturing, aligning with slow fashion values. What makes the brand distinctive is its commitment to producing swimwear that feels both luxurious and environmentally conscious, offering customers an option that combines responsibility with style. With a strong digital presence and growing international recognition, Away That Day appeals to modern women who want high-quality, sustainable swimwear that reflects both their fashion sense and eco-friendly values."

Shop Away That Day

Picked by the brand. Checkout happens on Away That Day’s own site.

Brand Details

I
Ingemae Kotze

Corrections

How we review brands

More like this

From other labels in the directory.

Frequently asked questions

When was Away That Day founded?
Away That Day was founded in 2019. The brand has since grown to establish a strong digital presence and international recognition.
Where is Away That Day based?
Away That Day is based in London, England, United Kingdom.
What is Away That Day known for?
Away That Day is known for creating sustainable, eco-friendly swimwear that combines luxury with environmental responsibility. The brand specializes in minimal, elegant silhouettes in earthy tones while maintaining small-batch production and ethical manufacturing practices.
What is the price range of Away That Day?
Away That Day operates in the mid-range price segment, positioning itself within the sustainable luxury space without premium pricing.
Is Away That Day sustainable or ethical?
Yes, Away That Day is committed to sustainability and ethical practices. The brand creates swimwear from regenerated and recycled fabrics, emphasizes small-batch production, and aligns with slow fashion values and ethical manufacturing.
What products does Away That Day offer?
Away That Day offers eco-friendly bikinis and one-pieces made from regenerated and recycled fabrics. The collections feature minimal, elegant silhouettes in earthy tones and muted palettes.
What makes Away That Day unique?
Away That Day is distinctive for producing swimwear that feels both luxurious and environmentally conscious, combining responsibility with style. The brand appeals to modern women seeking high-quality, sustainable swimwear that reflects both fashion sense and eco-friendly values, with timeless design principles rather than fast-fashion trends.

Ready to shop?

Visit Away That Day

You May Also Like

Discover more brands you might be interested in

Luxsea Swimwear featured image

Luxsea Swimwear

United Kingdom · Est. 2020 · Mid-range

Luxsea Swimwear is a UK-based brand, founded in 2020 by Victoria Sarah James, headquartered in Taunton, Somerset. The label focuses on sustainable, ethical swimwear, producing bikinis and one-pieces from eco-friendly fabrics such as recycled nylon. Luxsea Swimwear reflects a minimalist aesthetic with neutral palettes and versatile silhouettes, designed to be timeless and long-lasting. The brand emphasizes slow fashion, small-batch production, and ethical practices, aligning with growing consumer demand for conscious fashion. Luxsea appeals to women who value sustainability while wanting stylish, comfortable swimwear that transitions from the beach to resort settings. What makes the brand unique is its balance of eco-conscious values and modern design.

Tona The Label featured image

Tona The Label

United Kingdom · Est. 2020 · Mid-range

Tona The Label is a contemporary swimwear brand, founded in 2020 by designer Tona Stell. Based on a philosophy of modern simplicity, the brand produces bikinis and one-pieces that emphasize clean lines, flattering cuts, and versatile styling. Its collections highlight minimal palettes and sustainable production practices, appealing to women who want timeless yet fashion-forward designs. Tona The Label operates as a boutique brand, producing in small runs to prioritize exclusivity and craftsmanship. By focusing on slow fashion, the brand ensures quality and responsible consumption, steering away from trend-driven overproduction. What makes Tona The Label unique is its fresh, emerging voice—offering pieces that balance modernity with elegance.

Talia Collins UK featured image

Talia Collins UK

United Kingdom · Est. 2018 · Luxury

Talia Collins is a London-based luxury swimwear brand, founded in 2018 by former Vogue stylist Talia Collins. The label is known for its sustainable approach, producing bikinis and one-pieces crafted exclusively from ECONYL regenerated nylon, made from recycled fishing nets and ocean waste. Its designs reflect timeless minimalism, with clean lines, neutral palettes, and a focus on fit. Talia Collins emphasizes slow fashion, offering made-to-order swimwear to minimize waste and extend product life. Beyond fashion, the brand integrates a philanthropic mission by donating a percentage of each purchase to environmental charities supporting ocean conservation. What makes Talia Collins distinctive is its holistic vision—sustainability is not just a material choice but a core brand philosophy. By merging high-fashion styling with eco-conscious responsibility, the brand appeals to women who want refined, minimalist swimwear that also contributes to positive change.

From The Labels is not officially associated with the brands, designers, or individuals mentioned on this page. Information is curated from public sources, and brand owners can update or verify their listings by contacting support@fromthelabels.com.