For Luna UK

Sherbert Lemons is a UK-based swimwear brand, founded in 2018 by Kelly Valli, headquartered in Uxbridge, England. The brand offers bikinis and one-pieces with a fun, youthful aesthetic, often incorporating bright colors, playful prints, and flattering cuts. Sherbert Lemons emphasizes accessibility and individuality, catering to women who want expressive, affordable swimwear that reflects personality and style. Its collections celebrate boldness and self-expression, moving away from minimalism in favor of vibrant, eye-catching designs. What makes Sherbert Lemons unique is its spirited approach, creating swimwear that feels uplifting and inclusive, designed for women who want to stand out at the beach or poolside. By prioritizing creativity and affordability, the brand has built a loyal following among young UK consumers seeking fun, fashion-forward swimwear.

"Paper London is a London based fashion brand, founded in 2011 by Kelly Townsend and Phillipa Thackeray, offering ready-to-wear, resortwear, and swimwear. The label is recognized for its bold use of color, graphic lines, and distinctive silhouettes that bridge contemporary fashion with playful design. Its swimwear collections often feature geometric patterns, striking cut-outs, and vibrant palettes that stand out while maintaining functionality. Paper London has gained international recognition for its strong, confident design identity and has been worn by celebrities and featured in major fashion publications. What makes Paper London unique is its fearless use of structure and bold design choices, giving its collections a sense of individuality and artistry. With a focus on premium materials and modern tailoring, the brand appeals to fashion-conscious women who want swimwear and apparel that feels expressive and unique, positioning itself as a distinctive voice in contemporary British fashion."

"Harbour & Tide is a Margate, Kent based swimwear brand inspired by the British coast and the natural environment. The label creates sustainable swimsuits and bikinis using recycled and eco-friendly fabrics, designed with both style and responsibility in mind. Its collections feature simple, modern silhouettes in muted palettes, reflecting a minimalist aesthetic that highlights functionality and timeless appeal. Harbour & Tide emphasizes slow fashion principles, producing in small quantities to minimize waste while maintaining high quality. The brand’s identity is rooted in its coastal heritage, drawing influence from the landscapes and lifestyle of seaside living. What makes Harbour & Tide distinctive is its dedication to sustainability combined with versatile designs that can be worn season after season. It appeals to women who prefer understated, conscious fashion choices that align with both environmental values and everyday practicality, positioning itself as a thoughtful alternative in the contemporary swimwear market."