Curldaze

K18 is a biotechnology-driven haircare brand founded by Suveen Sahib and Britta Cox. Based in California, the company is known for its K18Peptide™, a patented bioactive sequence clinically proven to repair keratin chains damaged by bleaching, coloring, and heat. Its leave-in molecular repair mask has become a global bestseller among salons and consumers. K18’s formulas are vegan, cruelty-free, and free from sulfates, parabens, and silicones. The brand’s core philosophy is to restore hair from the inside out, merging biotech innovation with simplicity — just one product for total repair. What makes K18 unique is its scientific foundation: decades of biomimetic research turned into a minimalist, effective treatment system trusted by professional stylists worldwide.

Hello Everist is a Canadian sustainable haircare brand founded in 2020 by Jessica Stevenson and Jayme Jenkins. Based in Toronto, the brand reimagines haircare with its innovative waterless concentrates, offering shampoos and conditioners in aluminum tubes that drastically reduce waste. Each formula is made with biodegradable, plant-based ingredients and free from parabens, sulfates, and synthetic fragrances. By removing water, Hello Everist minimizes carbon emissions and packaging waste while maintaining salon-quality performance. The brand is also vegan, cruelty-free, and climate-neutral certified. What makes Hello Everist distinctive is its forward-thinking approach to sustainability — merging convenience, effectiveness, and eco-conscious innovation. With its refill-friendly system and strong commitment to transparency, Hello Everist is redefining how people experience clean, low-impact haircare.

Donna’s Recipe is a U.S.-based vegan haircare brand founded in 2020 by Tabitha Brown, in partnership with Gina Woods. The brand focuses on promoting healthy hair growth through clean, plant-based ingredients and self-care rituals. Its signature product, the Strength Hair Oil, is formulated with biotin, sunflower oil, and rosemary to strengthen strands and stimulate the scalp. Donna’s Recipe embraces a holistic approach — combining hair wellness with messages of mindfulness and positivity. All products are cruelty-free, free from parabens and sulfates, and safe for all hair types. What makes Donna’s Recipe unique is its founder’s authentic voice — Tabitha Brown’s warmth and encouragement have built a loyal, community-driven following. The brand continues to grow as a symbol of kindness, self-love, and effective natural care.