Ethical Brand Co

Original & Mineral (O&M) is an Australian professional haircare brand founded in 2007 by Jose Bryce Smith and Alan Buki. The brand was born from a mission to remove harsh chemicals from salon products without compromising results. O&M offers a complete line of shampoos, conditioners, color systems, and styling products free from ammonia, parabens, and sulfates. Each formula combines clean chemistry with natural Australian ingredients like native banksia, macadamia oil, and quandong. The brand’s CØR.color” range is recognized globally for its low-tox, salon-quality hair color technology. What makes O&M distinctive is its leadership in professional clean haircare — merging high performance with wellness-driven innovation. With its minimalist aesthetic and toxin-free ethos, O&M has become a pioneer in the global clean salon movement.

Founded in 2003 by Narelle Chenery, Colin Chenery, Alf Orpen, and John Hunter, Miessence is an Australian pioneer in certified organic personal-care products. Headquartered in Queensland, the brand formulates hair, skin, and body care using raw, cold-formulated, plant-based ingredients to preserve nutrients. Miessence was among the first globally to achieve ACO and USDA Organic certification, ensuring full ingredient traceability. Its shampoos, conditioners, and styling products are free from synthetic fragrances, parabens, and sulfates. What makes Miessence unique is its holistic commitment to health, ecology, and sustainability, blending scientific formulation with ethical. The company advocates conscious consumption and operates on carbon-negative principles, emphasizing organic purity and environmental integrity.

BondiBoost is a Sydney-based haircare brand founded by a team of Australian professionals passionate about healthy, strong hair. The brand specializes in clean, performance-driven formulas designed to promote hair growth and improve scalp health. Its popular Hair Growth Shampoo and Conditioner are enriched with peppermint, rosemary, and saw palmetto to stimulate follicles naturally. All BondiBoost products are vegan, cruelty-free, and free from parabens, silicones, and sulfates. The brand also offers styling tools and supplements, focusing on holistic hair wellness. What makes BondiBoost stand out is its science-meets-nature philosophy — blending botanical ingredients with proven results. It has quickly become a favorite for those seeking simple, effective, and salon-quality solutions for thicker, healthier hair.