Eva NYC

Malibu C is a California-based professional haircare brand founded in 1985 by Tom and Deb Porter. The company pioneered the use of freshly activated vitamin-based treatments to remove mineral buildup and environmental impurities from hair. Its signature products, like the Malibu C Crystal Gel and Hard Water Wellness line, are widely used in salons to restore hair health and color vibrancy. All formulations are vegan, cruelty-free, and made without sulfates, parabens, or gluten. Malibu C’s focus on wellness-based haircare has made it a trusted choice for professionals and consumers alike. What makes Malibu C unique is its combination of science and purity — using antioxidant-rich, preservative-free ingredients for targeted solutions. With nearly four decades of innovation, the brand remains a leader in specialized hair treatments designed to repair, detoxify, and revitalize all hair types.

Plaine Products is an American sustainable personal-care company founded in 2017 by sisters Lindsey McCoy and Alison Webster. Based in Ohio, the brand’s mission is to eliminate single-use plastic from the beauty industry through a refill-and-return system. Plaine Products offers shampoos, conditioners, body washes, and lotions packaged in reusable aluminum bottles. Customers return empty bottles, which are cleaned, refilled, and reused — creating a fully circular system. The brand’s haircare line is vegan, cruelty-free, and formulated with biodegradable ingredients like aloe vera, rosemary, and citrus oils. What makes Plaine Products distinctive is its closed-loop packaging model that combines environmental responsibility with product quality. By integrating sustainable design with everyday usability, Plaine Products has become a pioneer in personal care, helping redefine how modern consumers experience sustainable living.

ROZ (short for Rōz,” pronounced rose) is a Los Angeles-based clean haircare brand founded by hairstylist Mara Roszak. The brand focuses on gentle, plant-based products designed to nourish hair while supporting scalp health. Its signature formulas feature cold-pressed oils, aloe vera, and botanical extracts that enhance shine, texture, and manageability. ROZ’s product line, including its Foundation Shampoo and Milk Hair Serum, is vegan, cruelty-free, and free from silicones, sulfates, and parabens. The brand also prioritizes sustainable packaging and carbon-neutral production. What makes ROZ distinctive is its minimalist, mindful approach to beauty — merging professional performance with calm, sensory rituals. Created by a celebrated stylist, ROZ reflects a deep understanding of both artistry and hair health.