Location

Amsterdam, Netherlands

Founded

2015

Price

Mid-range

Shipping

Worldwide

Gisou logo

Gisou

About

Gisou is a Dutch luxury haircare brand founded in 2015 by Negin Mirsalehi and Maurits Stibbe. Built on the family's heritage of beekeeping in Amsterdam, Gisou uses Mirsalehi Honey as its signature ingredient—a nutrient-rich element harvested from their own bee gardens. The brand's hero products, including the Honey Infused Hair Oil and mask, deliver deep hydration and repair for all hair types using natural, bee-derived nutrients. Gisou is committed to clean formulations that are cruelty-free and responsibly packaged. The brand combines storytelling with sustainability, merging family heritage with modern luxury to create a distinctive, globally recognized haircare experience.

Brand Details
N
Negin Mirsalehi
M
Maurits Stibbe

Frequently asked questions

Who started Gisou and what's the family connection behind it?
Gisou was founded in 2015 by Negin Mirsalehi and Maurits Stibbe. The brand is rooted in Negin's family beekeeping heritage, which is the source of its Mirsalehi Honey.
How is Gisou priced?
Gisou sits in the mid-range price tier, positioning itself as accessible luxury haircare.
Where is Gisou based and does it ship internationally?
Gisou is a Dutch brand based in Amsterdam, Netherlands, and ships worldwide.
Is Gisou cruelty-free?
Yes, Gisou uses cruelty-free testing and pairs it with eco-conscious packaging and clean formulations.
What is Gisou's most iconic product?
The Honey Infused Hair Oil is Gisou's signature product, alongside a matching honey-based mask and shampoo. All are built around bee-derived nutrients meant to hydrate, repair, and add shine.
What is Mirsalehi Honey and why is it in every Gisou product?
Mirsalehi Honey is harvested from the Mirsalehi family bee garden and is Gisou's signature ingredient. Founder Negin Mirsalehi grew up in a beekeeping family, and the brand turns that honey into a hydrating, shine-enhancing ingredient used across its oils, masks, and shampoos.

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