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Alma Secret
Murcia (Spain) · Est. 2016 · Mid-range
Alma Secret was founded in 2016 by Rocío Lajarín and Cristina Sánchez in Murcia, Spain. The brand specializes in natural dermocosmetic haircare rooted in phytotherapy and aromatherapy, blending organic oils, plant extracts, and thermal spring water to repair and strengthen hair from root to tip. Each product undergoes dermatological testing to ensure safety and efficacy while remaining cruelty-free and free from parabens, silicones, and synthetic colorants. Alma Secret's philosophy merges natural science with emotional well-being, delivering medical-grade botanical care. The brand's distinctive strength lies in translating pharmaceutical research into clean, high-performance beauty that respects both hair and environment.
Oway
Italy · Est. 1948 · Mid-range
Oway—Organic Way—is an Italian professional haircare brand founded in 1948 and developed by Rolland in Bologna. The brand is rooted in biodynamic, organic, and fair-trade principles, crafting high-performance salon products that prove nature and efficacy coexist. Its comprehensive range includes shampoos, conditioners, scalp treatments, and styling products enriched with essential oils, plant extracts, and sustainable botanicals. Oway prioritizes environmental responsibility through eco-design, using glass, aluminum, and recycled materials instead of plastic, while biodynamic farming ensures raw ingredients are grown without chemicals and harvested at peak potency. What distinguishes Oway is its holistic philosophy merging salon innovation with regenerative agriculture and ethical stewardship. With elegant packaging and a foundation rooted in sustainability, Oway has become a global leader trusted by eco-conscious stylists and discerning customers.
Umberto Giannini
England · Est. 1990 · Mid-range
Umberto Giannini is a Worcester-based vegan haircare brand founded in 1990 by hairstylist Umberto Giannini. Born from his award-winning salons, the brand developed salon-quality formulas specifically for curls and textured hair. Its hero ranges like Curl Jelly feature natural botanicals and innovative styling technology without animal products or testing. Umberto Giannini champions sustainability through recyclable packaging and eco-friendly manufacturing, making it one of the UK's most trusted choices for curly hair. The brand combines creative salon heritage with ethical principles, delivering professional results for texture care.
