Il Gufo

is a storied Italian kids clothing brand founded in 1980 by Giovanna Miletti in Asolo, near Venice, after the mother of three began creating her own bibs and clothing out of joy and necessity. The nickname "il gufo" — the owl — came from Giovanna and her colleagues working tirelessly through the night, and it became the symbol of a brand built on tireless devotion to quality and beauty. Debuting on the international stage at the Pitti fair in 1994, Il Gufo has grown into one of the world's leading luxury children's clothing companies for ages 0 to 14 years. Today, Giovanna's children Alessandra and Guido Chiavelli carry the brand's founding principles forward, producing exquisitely crafted Italian children's clothing that remains among the most celebrated and beautifully made in the global luxury kidswear market.