Ivy Swimwear

MBM Swim is a Washington, D.C.–based swimwear brand, founded in 2017 by Marcia Maxwell. The label emphasizes individuality and bold styling, producing bikinis and one-pieces that reflect contemporary trends and confidence-driven fashion. MBM Swim collections often feature daring cuts, statement prints, and fashion-forward silhouettes that appeal to women who want to stand out. As a boutique brand, MBM Swim positions itself as an alternative to mainstream swimwear, focusing on self-expression and empowerment. What makes the brand distinctive is its dedication to creating swimwear that celebrates individuality—moving away from mass-market uniformity to embrace personal style. With its bold identity and niche appeal, MBM Swim has gained traction among women seeking unique, trend-driven swimwear.

Luli Fama is a Miami-based swimwear brand, founded in 2003 by Lourdes “Luli” Hanimian and Augusto Hanimian. Known for its vibrant prints, bold colors, and figure-flattering cuts, Luli Fama has become a global name in glamorous swimwear. Its collections include bikinis, monokinis, and resortwear that embody Miami’s energetic, cosmopolitan lifestyle. Luli Fama is often described as “sassy and sophisticated,” offering designs that highlight body confidence and individuality. The brand has earned a strong celebrity following and international recognition, with styles featured in major fashion magazines and worn by A-list personalities. What makes Luli Fama unique is its fusion of Latin heritage, Miami culture, and global fashion appeal—creating swimwear that is bold, playful, and glamorous. With its strong brand identity and global presence, Luli Fama has positioned itself as one of Miami’s most iconic swimwear labels.

Frankies Bikinis is a Malibu, California–based swimwear brand, founded in 2012 by Francesca Aiello, co-created with her mother Mimi Aiello. The label gained fame for its youthful, trend-driven designs that appeal to Gen Z and millennial audiences. Its collections include bikinis, one-pieces, apparel, and even beauty products, reflecting a lifestyle brand beyond swimwear. Frankies Bikinis emphasizes playful cuts, pastel palettes, and daring silhouettes, often going viral through social media and influencer culture. What makes the brand unique is its deep connection to digital-first marketing—building a global audience through Instagram and celebrity endorsements. With its California roots and strong cultural presence, Frankies Bikinis has become one of the most influential names in modern swimwear.