Location

Malibu, California, United States

Founded

2012

Price range

Mid-range

Shipping

Worldwide

Catalogue

500 products

Size range

XXS–XXL

New arrivals

126 this month

Frankies Bikinis Swimwear Brand Logo

Frankies Bikinis

About

Frankies Bikinis is a Malibu, California–based swimwear brand, founded in 2012 by Francesca Aiello, co-created with her mother Mimi Aiello. The label gained fame for its youthful, trend-driven designs that appeal to Gen Z and millennial audiences. Its collections include bikinis, one-pieces, apparel, and even beauty products, reflecting a lifestyle brand beyond swimwear. Frankies Bikinis emphasizes playful cuts, pastel palettes, and daring silhouettes, often going viral through social media and influencer culture. What makes the brand unique is its deep connection to digital-first marketing—building a global audience through Instagram and celebrity endorsements. With its California roots and strong cultural presence, Frankies Bikinis has become one of the most influential names in modern swimwear.

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Brand Details

M
Mimi Aiello
F
Francesca Aiello

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Frequently asked questions

Who founded Frankies Bikinis?
Frankies Bikinis was founded in 2012 by Francesca Aiello, co-created with her mother Mimi Aiello. The mother-daughter duo built the brand together from its inception.
When was Frankies Bikinis founded?
Frankies Bikinis was founded in 2012.
Where is Frankies Bikinis based?
Frankies Bikinis is based in Malibu, California, USA.
What is Frankies Bikinis known for?
Frankies Bikinis is known for its youthful, trend-driven designs that appeal to Gen Z and millennial audiences. The brand is recognized for playful cuts, pastel palettes, and daring silhouettes that frequently go viral on social media.
What is the price range of Frankies Bikinis?
Frankies Bikinis is a mid range brand, offering swimwear at accessible price points.
What products does Frankies Bikinis offer?
Frankies Bikinis offers bikinis, one-pieces, apparel, and beauty products, positioning itself as a lifestyle brand beyond swimwear.
What makes Frankies Bikinis unique?
What sets Frankies Bikinis apart is its deep connection to digital-first marketing and a strong global audience built through Instagram and celebrity endorsements. The brand's California roots combined with its influential cultural presence have made it one of the most distinctive names in modern swimwear.

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